• Indonesian consumers have spent more on health products, groceries, media and entertainment, food delivery, and home improvement or gardening amid the Covid-19 pandemic, according to a PwC Indonesia survey.
• Around 61% of Indonesian households preferred to physically buy a product after they tried or inspected the product in the store, according to a 2020 survey. However, the COVID-19 crisis has changed the behavior.
• The top five ecommerce sites in Indonesia as of 2021 are Tokopedia (157.4 million monthly web visits), Shopee (138.7 million), Lazada (28.1 million), Bukalapak (25.7 million), and Orami (16.6 million), according to iPrice.

• Indonesia has around 2,305 startups, according to Startup Ranking.
• Indonesian unicorns include Gojek (US$28 billion valuation), Tokopedia (US$28 billion), J&T Express (US$7.8 billion), Bukalapak (US$7.5 billion), Traveloka (US$3 billion), OVO (US$2.9 billion), Tiket (US$2 billion), Blibli (US$1 billion), Xendit (US$1 billion), Ajaib (US$1 billion), and Kopi Kenangan (US$1 billion) as of January 10, 2022, according to Tech in Asia.
• Five of the most active venture capitalists in Indonesia are East Venture, Ideosource, Emtek Group, Rebright Part

• Indonesia’s digital economy potential is estimated to reach US$146 billion in 2025, according to Google, Temasek, and Bain & Company. The companies also said there were 300 investment deals with a total funding of US$4.7 billion in the first six months of 2021.
• A total of 76 startup investments were announced to the public in Q1 2022, 50 of which disclosed the numbers and raised a total of US$1.12 billion, according to DSInnovate.
• Indonesian ecommerce transaction value was projected to reach Rp 403 trillion in 2021.

• The number of internet users in Indonesia is 204.7 million in February 2022, up from 202.6 million in 2021.
• The number of active social media users is 191.4 million in February 2022, up from 170 million in 2021.
• The number of connected mobile devices is 370.1 million in February 2022, up from 345.3 million in 2021.
• The number of Whatsapp, Instagram, and Facebook users in Indonesia is each about 80% of the country’s total population.
• The number of Tiktok users in Indonesia is 63.1% of the country’s total population, a drastic increase from 38.7% in the previous year.

• The average daily internet usage time is 8 hours and 36 minutes.
• The average daily social media usage time via any device is 3 hours and 17 minutes.
• The average speed of internet connection in Indonesia is 16.36 Mbps, ranked 103 in the world.

The vast territory of Indonesia provides enormous opportunities for all types of industries to develop. As the world’s largest island country, it has:

• As many as 34 provinces, consisting of 416 regencies and 98 cities.
• Over 17,000 islands, including Java, Sumatra, Sulawesi, and parts of Borneo and New Guinea.
• A land area of 1.91 million km² and a water area of 6.32 million km².
• Territorial borders with Australia, Malaysia, Papua New Guinea, Philippines, Singapore, Timor Leste, Indian Ocean, Pacific Ocean, and South China Sea.

As the fourth most populous country in the world, Indonesia is experiencing the demographic bonus where the proportion of the working-age population is higher than both youth and elderly population.

• Indonesia has more than 270 million people, with a working age population of 206 million.
• About half the total population lives in urban areas.
• Areas with the largest population include Greater Jakarta, Surabaya, Medan, and Bandung.
• More than 300 ethnic groups and 700 local languages are spread throughout the country.

As the largest economy in Southeast Asia, Indonesia has seen impressive economic growth since overcoming the Asian financial crisis in the 1990s.

• Indonesia’s economy is expected to grow by 5.0% in 2022 and 5.2% in 2023 as domestic demand continues to recover.
• The country’s annual core inflation rate increased to 2.37% in March 2022 from 2.03% in the previous month.
• Annual per capita income rose to Rp 62.2 million in 2021 from Rp 57.3 million in 2020.
• Monthly per capita expenditure decreased to Rp 1.2 million in September 2020 from Rp 1.26 million in March 2020.

• The number of commercial banks in Indonesia decreased to 107 in July 2021 from 115 in 2018.
• A total of 103 fintech lending companies have been licensed as of January 3, 2022. Check out the fintech landscape map here.
• The number of savings accounts in Indonesia is 352.72 million as of January 2021. However, these accounts only cover 36% of the total population in Indonesia.

• There are 16.5 million credit cards in circulation as of 2021, with a total transaction of Rp 237.7 billion.
• The number of ATM cards in circulation increased to 9.51 million in 2020 from 8.98 million in 2019. However, it dropped to 4.75 million in November 2021.
• The number of debit cards in circulation increased to 24.5 million in December 2021 from 22.5 million in 2020.

• Indonesian consumers have spent more on health products, groceries, media and entertainment, food delivery, and home improvement or gardening amid the Covid-19 pandemic, according to a PwC Indonesia survey.
• Around 61% of Indonesian households preferred to physically buy a product after they tried or inspected the product in the store, according to a 2020 survey. However, the COVID-19 crisis has changed the behavior.
• The top five ecommerce sites in Indonesia as of 2021 are Tokopedia (157.4 million monthly web visits), Shopee (138.7 million), Lazada (28.1 million), Bukalapak (25.7 million), and Orami (16.6 million), according to iPrice.