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Artemis Indonesia (AI) Ignites The Hidden Sparks Inside Your Business

Artemis Indonesia

Driving impactful communication
through strategic thinking, empathetic
connections, and informed insights.

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Empowering Impactful Communication Across Industries

About Artemis Indonesia

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We believe that public relations is an art that seamlessly blends logic, human connection, and a keen awareness of current issues. This belief guides our approach, enabling us to create customized strategies that align with our clients' specific goals and eﬀectively engage their target audiences. This approach allows us to successfully guide a company from their early days to IPO.Established in 2018, we are a Jakarta-based communications consulting firm. We oﬀer a comprehensive range of services, including corporate communications, public aﬀairs, digital PR, brand management, media buying, and crisis management.

Tailored communications

Our team of consultants brings together decades of collective experience in various industries. They understand that communication strategies cannot be one-size-fits-all. With diverse backgrounds spanning business, state-owned companies, journalism, and digital communications, they collaborate to blend data, facts and personalized approaches. This enables us to address each client's unique challenges.

Our Communications Services

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Every day, we seek new approaches to maximize our clients' communications through various channels. Our expertise includes:<ul><li>Corporate Communications</li><li>Brand Communications</li><li>Marketing Communications</li><li>Digital Public Relations</li><li>Government Relations</li><li>Public Aﬀairs</li><li>Issue/Crisis Management</li></ul>

Our Outreach

We have supported businesses across diverse industries, guiding tech companies from its early days to IPO, humanizing communication strategies for state-owned enterprises, and navigating various forms of PR crises.

As Indonesia's leading private bank, BCA works diligently to uphold its positive reputation among the public, media, and key stakeholders. Guided by its tagline “Senantiasa di Sisi Anda (Always By Your Side)," BCA extends this philosophy to the media, recognizing them as important partners. Alongside continuous innovation in products, technology, and services, BCA is equally dedicated to strengthening its CSR initiatives. Since 2023, Artemis has been trusted to assist BCA with its corporate and social responsibility communications.&nbsp;Reaffirming BCA’s commitment to society through #BuktiBaktiBCA&nbsp;In 2023, with the support of Artemis, BCA elevated its Bakti BCA CSR communications into a more cohesive and unified narrative, designed to better showcase the breadth and depth of its initiatives and their tangible impact.Building on years of CSR efforts, BCA launched the #BuktiBaktiBCA campaign. From the outset, Artemis played a key role in crafting the narrative, identifying the right ambassador, and developing the overarching PR strategy.As part of the campaign, Artemis regularly produced press releases to highlight every milestone of Bakti BCA. We developed impact-driven narratives showcasing real contributions to the public, engaged &nbsp;national and regional media, and organized press conferences.The #BuktiBaktiBCA campaign embodies BCA's steadfast commitment to sustainability and highlights the importance of collaboration in driving lasting change in Indonesia across education, health, culture, MSMEs, and beyond.

Showing the impact of Indonesia’s largest private bank

Judydoll, a leading Chinese makeup brand and the number one in sales volume in 2023, entered the Indonesian market in early 2024. Artemis supported the launch through strategic planning and execution of integrated PR activities to introduce the brand to local audiences.&nbsp;Educating the media on the C-beauty industry&nbsp;Understanding local context is crucial when introducing a foreign brand. Before the launch, we identified a prevailing perception that C-beauty brands were primarily positioned as budget-friendly alternatives to established Western, Japanese, or Korean beauty labels.To address this, we hosted an intimate media luncheon designed to educate journalists about JOY Group, the parent company of Judydoll, and its portfolio of future-facing products. The initiative aimed to reshape perceptions and emphasize the brand's distinct qualities. This was followed by a brand-led press launch at one of Indonesia's largest beauty events, JxB, further strengthening visibility and market entry impact.

Introducing C-beauty brand Judydoll’s future-facing products to the Indonesian market

Our first encounter with Gojek took place in 2015 at the company’s former humble oﬃce in Kemang, South Jakarta. Back then, we worked hand-in-hand with three staﬀ members of Gojek, including the cofounder and former CEO Nadiem Makarim. Together, we accomplished many milestones through various corporate communications initiatives, issue management strategies and public aﬀairs activities.Artemis is also proud to have been part of Gojek’s other milestones, including its expansion to other cities in Indonesia and overseas in Vietnam and Thailand, the GoTo IPO, and more.Presenting the unsung heroes through Gojek’s storiesWith Gojek, we've shared experiences, grown together, and crafted new stories. However, 'Keeping up with Gojek's Stories' stands out among our cherished initiatives.Through our partnership, we've learned that technology can do more than just removing daily frictions; it can empower ordinary people. We've heard inspiring stories of Gojek drivers who have profoundly impacted countless lives by embracing change and taking chances. With the Gojek app now essential in their daily lives, they have more time to contribute to society. One such driver is Endang Irawan, formerly an electrical mechanic from Bogor, who courageously transitioned to become a Gojek driver. His decision empowered him to support 126 students at an Islamic boarding school through his self-funded eﬀorts.Inspired by these drivers, we sourced their stories directly from the road and shared them with the media. Our goal was straightforward: to ensure these unsung heroes receive the recognition they deserve. Our eﬀorts to spotlight Gojek drivers extend beyond storytelling; they reshape public perceptions and shine a light on Gojek's dedication to empowering society through technology.

Growing together with Gojek, now GoTo Group

Artemis assists Kredivo in building its corporate and market positioning as a digital credit platform for millennials. In order to establish Kredivo as a key thought leader and innovation pioneer in the fintech industry, Artemis helps leverage the company’s expertise and data-driven insights into newsworthy pieces. In 2020, Artemis helped Kredivo position itself as a fintech lending company that expanded financial access by combining tech and financial expertise to support the underbanked community and the financial savvy generation (Generasi Djempolan). This corporate narrative and campaign aims at strengthening Kredivo’s corporate branding, highlighting Kredivo’s commitment to financial inclusion for the millennial segment.

Establishing Kredivo as a key thought leader and innovation pioneer in the fintech industry

Ecommerce and other Digital Sectors

Healthcare, Beauty, and Hospitality

Financial & Banking

State-owned Enterprises

Technology and Electronics

Transportation & Logistics

FMCG and Lifestyle

kredivo

gojek

loket

digitaraya

icaew

zurich

gopay

zenius

pupukkaltim

mknt

hsbc

sociolla

gofood

darwinbox

Vivo

Pertamina International Shipping

Our happy Clients and Partners

Harry Soeria

Harry is the Chief Executive Officer of Artemis. He also leads the incubation process for new businesses within the group and plays a key role in investor relations.Harry has 20 years of experience as an entrepreneur. He has excellent knowledge and skills in business processes, ranging from idea generation, incubation, and development to investment expansion. He also has a strong track record in B2B communications and investor relations, particularly in the areas of media, consumer technology, and property.He completed his masters degree at Arizona State University and attended the University of Nebraska-Lincoln. He started his professional career at a property company in the United States.

Hiro Whardana

Hiro brings more than 20 years of experience across the technology and telecommunications sectors. He currently serves as Co-Founder and Principal Advisor at Artemis Indonesia, advising on marketing, strategic communications, product development, and business modeling.He previously co-founded PT Yelooo Integra Datanet Tbk (Passpod) and led the company as CEO, guiding it to become the first startup from the IDX Incubator to list on the Indonesia Stock Exchange.Earlier in his career, he held senior leadership positions including General Manager of Product Innovation and Value-Added Services at PT Hutchison 3 Indonesia and Head of Corporate Affairs at private equity firm Northstar Group.In addition to his advisory work, Hiro mentors and invests in Indonesian startups. With a strong interest in emerging technology, he is currently involved in AI-related projects and serves as a trainer on AI tools for communications professionals.

Nina Sekar

Nina is an accomplished professional with over 15 years of experience in public relations, strategic communications, and crisis management. Her track record includes successful collaborations with high-level government officials and corporate clients, managing crisis communications and marketing communications projects.Nina’s career highlights include her roles as a consultant at a global communications firm and an account manager at an Indonesian public relations agency, where she adeptly managed clients ranging from financial institutions to agricultural companies. With a solid foundation as a journalist at Suara Surabaya radio station, Nina honed her skills and earned a Postgraduate Degree in Political Communications from the University of Indonesia.

Eliza Viyantina

Eliza is a corporate communications specialist who started her PR career at Edelman Indonesia in 2014. During her years at Artemis Indonesia, she has led major crisis management projects and corporate communications for clients in various industries, from established banks and insurance companies to large Indonesian startups and educational institutions.She earned a master’s degree in international finance and economic policy from the University of Glasgow in 2013. She completed her bachelor’s degree in international relations at Gadjah Mada University,&nbsp;Yogyakarta.

Suryani Sitanggang

Suryani is a strategic communications professional with more than 12 years of experience operating in complex and highly regulated environments. She has built a reputation for navigating sectors that demand careful stakeholder alignment and regulatory sensitivity. Her advisory portfolio includes Pupuk Indonesia, Pupuk Kaltim, Pertamina International Shipping, and VIDA, with work spanning reputation strategy, crisis management, regulatory positioning, and multi-stakeholder engagement. She earned her degree in Communications from the University of Indonesia and started her career at one of Indonesia’s leading public relations agencies.

Sarma Dahita

Sarma, a seasoned professional in public relations, brings over a decade of experience, having excelled in roles both with clients and in consultancy. Proficient in integrated marketing, event management, media relations, social media, and corporate communication, she has collaborated with leading brands across various sectors, including banking, startups, FMCG, and technology. Her client portfolio includes reputable names such as BCA, vivo, GrabHealth powered by GoodDoctor, OVO, Kimberly-Clark Softex, Kemenparekraf, LaLiga, coocaa TV, Tupperware, Jotun Paint, Accu-Check, iQOO, and Black Shark.Prior to joining Artemis, Sarma held positions as an Account Director at Burson Cohn &amp; Wolfe (BCW) Indonesia and as a PR Manager at www.elevenia.co.id. Sarma holds Bachelor of Humanity focused in French Language and Literature from Universitas Indonesia (UI).

Empowering Impactful Communication Across Industries

About Artemis Indonesia

Our Approach

Tailored communications

Our Communications Services

Case Study

Our Outreach

Our happy Clients and Partners

Meet Our Team