
Our first encounter with Gojek took place in 2015 at the company’s former humble office in Kemang, South Jakarta. Back then, we worked hand-in-hand with three staff members of Gojek, including the cofounder and former CEO Nadiem Makarim. Together, we accomplished many milestones through various corporate communications initiatives, issue management strategies and public affairs activities.
Artemis is also proud to have been part of Gojek’s other milestones, including its expansion to other cities in Indonesia and overseas in Vietnam and Thailand, the GoTo IPO, and more.
Presenting the unsung heroes through Gojek’s stories
With Gojek, we've shared experiences, grown together, and crafted new stories. However, 'Keeping up with Gojek's Stories' stands out among our cherished initiatives.
Through our partnership, we've learned that technology can do more than just removing daily frictions; it can empower ordinary people. We've heard inspiring stories of Gojek drivers who have profoundly impacted countless lives by embracing change and taking chances. With the Gojek app now essential in their daily lives, they have more time to contribute to society. One such driver is Endang Irawan, formerly an electrical mechanic from Bogor, who courageously transitioned to become a Gojek driver. His decision empowered him to support 126 students at an Islamic boarding school through his self-funded efforts.
Inspired by these drivers, we sourced their stories directly from the road and shared them with the media. Our goal was straightforward: to ensure these unsung heroes receive the recognition they deserve. Our efforts to spotlight Gojek drivers extend beyond storytelling; they reshape public perceptions and shine a light on Gojek's dedication to empowering society through technology.