As Indonesia's leading private bank, BCA works diligently to uphold its positive reputation among the public, media, and key stakeholders. Guided by its tagline “Senantiasa di Sisi Anda (Always By Your Side)," BCA extends this philosophy to the media, recognizing them as important partners. Alongside continuous innovation in products, technology, and services, BCA is equally dedicated to strengthening its CSR initiatives. Since 2023, Artemis has been trusted to assist BCA with its corporate and social responsibility communications.

Reaffirming BCA’s commitment to society through #BuktiBaktiBCA

In 2023, with the support of Artemis, BCA elevated its Bakti BCA CSR communications into a more cohesive and unified narrative, designed to better showcase the breadth and depth of its initiatives and their tangible impact.

Building on years of CSR efforts, BCA launched the #BuktiBaktiBCA campaign. From the outset, Artemis played a key role in crafting the narrative, identifying the right ambassador, and developing the overarching PR strategy.

As part of the campaign, Artemis regularly produced press releases to highlight every milestone of Bakti BCA. We developed impact-driven narratives showcasing real contributions to the public, engaged  national and regional media, and organized press conferences.

The #BuktiBaktiBCA campaign embodies BCA's steadfast commitment to sustainability and highlights the importance of collaboration in driving lasting change in Indonesia across education, health, culture, MSMEs, and beyond.