BCA Empowers Indonesian Culture
BCA continues to demonstrate its unwavering dedication to preserving the country's rich arts and culture. As part of its Bakti BCA program, which focuses on Synergy Solutions, BCA actively supports various cultural initiatives aimed at fostering community development in the realms of culture, health, environment, and empathy. By partnering with reputable institutions, BCA ensures the success of these programs while promoting the nation's artistic legacy.
Underlining its commitment to the creative industry and national tourism, BCA has recently announced its involvement in several major events. These partnerships not only facilitate the development of the creative economy but also highlight BCA's role as a catalyst for positive change.
BCA has proudly assumed the position of the official banking partner for Coldplay's highly anticipated "Music of The Spheres World Tour 2023" concert. Scheduled to take place on November 15, 2023, at Gelora Bung Karno, this collaboration further solidifies BCA's commitment to supporting the resurgence of the creative economy in Indonesia.
In addition to providing payment access, BCA appreciates Coldplay's dedication to environmental sustainability during their tour. This shared focus on promoting environmental, social, and governance (ESG) values aligns perfectly with BCA's own commitment to eco-friendly operations and innovation, reinforcing the bank's role in supporting low-carbon businesses.
Building on its success as the official banking partner for Charlie Puth's "The Charlie Live Experience" concert, BCA continues to champion the creative economy. The concert, set to take place on October 8, 2023, at the Beach City International Stadium in Jakarta, serves as another testament to BCA's commitment to revitalizing the creative industry.
Furthermore, BCA proudly sponsors the esteemed Jazz Gunung Bromo 2023 event. Recognized globally, this jazz music festival harmoniously combines ethnic jazz compositions with the breathtaking landscapes of Mount Bromo. Set to be held from July 21-23, 2023, at the Open Amphitheater of Jiwa Jawa Resort in Wonotoro, Probolinggo Regency, East Java, the event promises to showcase renowned musicians, as it has in previous editions.
Hera F. Haryn, EVP of Corporate Communication & Social Responsibility at BCA, expressed her excitement about the collaboration, saying, "Since 2009, we have worked closely with the founders of Jazz Gunung Bromo to support the development of the music industry and national tourism. As we mark the 15th year of this collaboration, we increasingly recognize the importance of Jazz Gunung Bromo as a platform to promote Indonesia's natural beauty and art, advance the creative economy in the vicinity of Mount Bromo, and support the government's Proud Tourism in Indonesia program."
Concluding its string of partnerships, BCA has been entrusted with supporting the "Satu dalam Cita" event. Scheduled to take place from June 23-25, 2023, at Pura Mangkunegaran in Solo, Central Java, this event is a continuation of the successful Epilog Calonarang Sudamala performance held in 2022. BCA's participation reflects the company's unwavering commitment to preserving Indonesian arts and culture. The cultivation of cultural programs remains a key focus within the Bakti BCA program's Synergy Solutions pillar.
As a national bank, BCA is enthusiastic about contributing to the preservation and celebration of art and culture. Recognizing that art and culture play a vital role in shaping a dynamic and inclusive society, BCA aims to promote economic growth, uplift the welfare of local artists, and generate multiplier effects that contribute to the nation's overall economic development.
BCA's continuous support for major events underscores its dedication to preserving Indonesian arts and culture. Through these collaborations, BCA not only strengthens the creative industry and national tourism but also safeguards the nation's heritage for generations to come.