BCA Tops List as Southeast Asia's Most Valuable Brand
In a remarkable achievement, PT Bank Central Asia (BCA) – one of our Public Relations retainer clients has clinched the top spot on the prestigious list of Top 30 Most Valuable Southeast Asian Brands 2023, as declared by Kantar BrandZ. This accolade not only solidifies BCA's position as the most valuable brand in Indonesia for the fourth consecutive year but also establishes its prominence on the global stage.
Kantar BrandZ Most Valuable Brands, powered by BrandZ, the brand equity database managed by Millward Brown, along with other esteemed institutions like Interbrand and Forbes, assesses brands based on various criteria to determine their financial value and brand equity. Factors such as brand recognition, customer loyalty, market position, and financial performance are considered to estimate the monetary value of a brand. These rankings provide valuable insights into the strength and market value of brands within specific industries or regions.
BCA's remarkable achievement as the most valuable brand in Southeast Asia comes as no surprise considering its exceptional performance and international brand presence. The bank's brand value, estimated at a staggering $22.684 billion, places it at the 74th position among the Top 100 Most Valuable Global Brands released by Kantar BrandZ. Within the financial industry, BCA holds an impressive 12th rank. Notably, BCA's brand value has experienced remarkable growth, with a growth rate of 12%.
The success of BCA can be attributed to its commitment to delivering excellent services and embracing technological innovations. Despite the challenging times brought about by the pandemic, BCA's innovative solutions have bolstered its brand value and ensured steady growth and stability. Kantar BrandZ recognizes BCA as one of the brands consistently delivering exceptional services.
Armand W. Hartono, BCA's Vice President Director, highlighted their focus on customer satisfaction, stating, "We are dedicated to providing services that meet the needs of our customers. As part of our commitment, we are undergoing a major digital transformation to cater to their diverse banking needs across Indonesia." BCA has introduced user-friendly digital innovations like mobile banking, cardless cash withdrawals, online account opening, and e-wallet services.
BCA's recognition as the most valuable brand in Southeast Asia by Kantar BrandZ reinforces its dedication to customer-centric services and continuous improvement. The bank remains steadfast in its commitment to providing the best services to its valued customers, ensuring their needs are met in the ever-evolving digital landscape.