INDICO: Indonesia's Creative Boom

The creative industry in Indonesia has exhibited promising growth in recent years, significantly contributing to the national GDP, which rose from 7.3% in 2019 to 7.8% in 2022. This expansion is fueled in part by extensive digitalization within the sector. Simultaneously, the digitalization within the creative industry is expected to make a substantial contribution to Indonesia's rapidly growing digital economy. According to e-Conomy SEA 2022 data, the digital economy potential in Indonesia has surged to USD 77 billion in 2022, showing a 22% year-on-year growth. Furthermore, the Gross Merchandise Value (GMV) of the digital economy is predicted to reach USD 130 billion by 2025.

Despite the bright growth trends, the players in the creative and digital industry face increasingly complex challenges, especially amid the uncertain macroeconomic conditions. Thus, the presence of a robust digital ecosystem plays a crucial role in assisting industry players in navigating these complexities. Integrating a digital ecosystem into business models encourages innovation, scalability, competitiveness, and societal impact.

One of our clients INDICO, a Telkomsel subsidiary focused on developing digital ecosystems in Indonesia, believes that a strong digital ecosystem can significantly support the growth of the creative and digital industries. Andi Kristianto, CEO of INDICO, during a talk show at the Asian Creative and Digital Economy Youth Summit (ACE-YS) 2023 emphasized the pivotal role of digital ecosystems, especially when supported by established telecommunication assets that have historically driven various digital services like video, music, and gaming. He highlighted the imperative need for these solid digital capabilities to fuel the development of the creative and digital industries amidst this dynamic landscape.

INDICO further believes that the presence of a digital ecosystem can assist industry players in creating impactful innovations, enhancing business competitiveness, gaining broader market access, conducting in-depth market analysis, and optimizing their existing business resources and networks.

As a developer of digital ecosystems, INDICO leverages the substantial support and capabilities from Telkomsel to aid creative and digital industry players in their business development. Here's how INDICO contributes to the digital and creative business expansion:

1. Improved Market Understanding: INDICO, utilizing Telkomsel's capabilities and extensive user base, assists creative and digital industry players in better understanding market needs. This understanding drives the creation of products that efficiently meet societal demands.
2. Networking the Ecosystem: Leveraging Telkomsel's extensive network infrastructure, INDICO supports the development of digital-based services. This broad digital infrastructure with stable and widespread connectivity, even in remote areas, offers an excellent starting market for industry penetration.
3. Collaborative Opportunities: As a part of Telkomsel, INDICO has access to leading business partners across sectors. This vast network of partnerships offers significant collaboration opportunities for the creative and digital industries.

Moreover, as a tangible commitment to industry growth, INDICO is trusted as the official partner of the Asian Creative and Digital Economy Youth Summit (ACE-YS) 2023 to accelerate the creative industry in the Asian region. Their joint focus includes innovation collaboration, knowledge exchange, community development, resource utilization, technical task forces, and cross-promotion initiatives.

Andi concluded by expressing INDICO's commitment to supporting the government in significantly contributing to the creative and digital industry's growth. They remain open to collaboration, aiming to develop a digital ecosystem that brings extensive benefits to society.