Planet Ban: Indonesia's Top Brand 2023 with TBI 66.6%
Planet Ban, a valued client of Artemis Indonesia, has clinched the highly sought-after distinction of being named Indonesia's Top Brand 2023. In an annual nationwide survey conducted by Frontier, the independent research firm, the Top Brand accolade serves as a key barometer for gauging a brand's performance. It not only recognizes past achievements but also provides insights into future prospects through the measurement of the Top Brand Index (TBI).
The comprehensive Top Brand survey, carried out simultaneously in 15 major cities including Jabodetabek, Bandung, Semarang, Yogyakarta, Surabaya, Malang, Medan, Palembang, Makassar, Pekanbaru, Denpasar, Balikpapan, Banjarmasin, Samarinda, and Manado, engaged a significant respondent base of 12,000 individuals. The survey comprised 8,000 randomly selected respondents for the Top Brand Award Phase II-2023, 1,800 random samples from the retail sector, and an additional 2,200 booster samples.
Covering an extensive range of 324 product categories such as food and beverages, pharmaceuticals, personal care, sports equipment, office supplies, electronics, household products, home furnishings, automotive, building materials, real estate, agriculture and plantations, retail, and more, the Top Brand Index evaluation employed three crucial parameters.
The first parameter, known as top of mind awareness, assessed the brand that respondents spontaneously mentioned upon hearing the respective product category. The second parameter, last used, identified the brand most recently consumed or utilized by respondents within a single re-purchase cycle. Lastly, future intention gauged the brand that respondents expressed a desire to use or consume in the future. Each parameter's value for a particular brand within a specific product category was determined by calculating the brand's frequency relative to the overall frequency of all brands.
The Top Brand Index was derived by computing the weighted average of each parameter. To be recognized as a Top Brand, brands had to meet two criteria: first, achieve a minimum Top Brand Index of 10.0%; and second, rank within the top three positions based on the survey results within their respective product categories. It is worth noting that multiple brands, up to a maximum of three, could earn the prestigious "Top Brand" distinction within a single product category.
In a stunning triumph within the Retail Motorcycle Tire category, Planet Ban secured the top position this year, boasting an impressive TBI score of 66.6%. The brand's exceptional success can be attributed to its astute understanding of customer needs, unwavering commitment to fulfilling promises, adherence to the highest quality standards, and the establishment of personalized connections through an unparalleled customer experience.
Artemis Indonesia, a leading communications agency, expresses immense pride in its collaboration and direct involvement in shaping Planet Ban's communication strategy in Indonesia. The esteemed accolade not only amplifies the spirit of teamwork but also motivates them to forge enhanced and efficient partnerships. Ultimately, their shared goal is to enable more motorcycle enthusiasts in Indonesia to relish the remarkable quality products and services offered by Planet Ban.
As Planet Ban continues to raise the bar within the industry, its triumph serves as a testament to the significance of customer-centric approaches and reinforces the value of establishing strong brand recognition in the fiercely competitive Indonesian market.