In a strategic move aimed at enhancing their professional capabilities, Artemis Indonesia is once again taking the lead in the field of public relations. The agency is intensifying its commitment to excellence by providing team members with specialized PR Training focused on the intricacies of handling lifestyle brands and clients.Spearheaded by the adept guidance of <a href="https://www.linkedin.com/in/dede-kartika-23664588/">Dede Kartika</a>, a seasoned Consultant at Artemis Indonesia, this strategic initiative aims to fortify the agency's capabilities and propel its team members to new heights.With an unwavering commitment to excellence, Artemis Indonesia has consistently demonstrated its prowess in the realm of public relations. Now, with the introduction of their bespoke PR Training program, they are reinforcing their commitment to honing their team's skills and nurturing their potential. This program stands as a testament to Artemis Indonesia's dedication to staying at the forefront of industry trends and setting new benchmarks.Dede Kartika, renowned for her astute understanding of PR dynamics and a proven track record of success, will be at the helm of this groundbreaking training initiative. Drawing from her extensive experience, Kartika will guide participants through an immersive learning experience, offering valuable insights and strategies tailored specifically to the unique demands of lifestyle brands and clients.The training curriculum encompasses a comprehensive range of PR disciplines, ranging from effective storytelling in the digital age to crafting compelling brand narratives. Kartika's expertise will provide participants with a well-rounded understanding of how to navigate the evolving landscape of public relations and master the art of brand elevation.<a href="https://www.linkedin.com/in/tfranky/">Thomas Franky</a> - Artemis Indonesia's Managing Director is effusive in expressing enthusiasm for the forthcoming PR Training program. The Managing Director exclaims, “We are thrilled to have Dede Kartika at the forefront of this training. With her unparalleled expertise in managing lifestyle brands, we firmly believe that this training will empower our team with the precise skills required to consistently deliver exceptional outcomes for our valued clients.”As the PR landscape continues to evolve, Artemis Indonesia remains dedicated to nurturing talent and staying ahead of the curve. The agency's unwavering commitment to fostering growth and innovation is evident in its decision to invest in this cutting-edge training program.As the curtains rise on Artemis Indonesia's PR Training for lifestyle brands and clients, the industry watches with bated breath. With Dede Kartika's seasoned guidance, the agency is poised to redefine the standards of excellence in public relations, setting a benchmark for the entire industry to aspire to.

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Mastering PR: Artemis Indonesia's Lifestyle Brand Training

Last week, we supported <a href="https://www.gojek.com/id-id/">Gojek</a>, the on-demand service unit of <a href="https://www.gotocompany.com/">PT GoTo Gojek Tokopedia Tbk</a> ("GoTo Group," IDX: GOTO), in seizing the momentum of Indonesia's Independence Day to launch the #PastiAdaJalan, Semangat Indonesia campaign.This initiative beckons Indonesians to celebrate with Gojek as the ultimate everyday solution, making life easier through budget-friendly options in transportation and food delivery.Addressing the press at the Joang '45 Building, <a href="https://newsroom.gojek.com/id-id/about/leader/catherine-hindra-sutjahyo/">Catherine Hindra Sutjahyo</a>, President of Gojek's On-Demand Services Unit within GoTo Group, emphasized, "The 'Hemat' service, a Gojek innovation, is our special offering to Indonesians on the 78th anniversary of our nation's independence. This innovation is a response to the community's need for more economical service choices. It aligns with Gojek's mission to reach a wider consumer base while boosting income opportunities for partners."Catherine further highlighted the 'Hemat' solution's business impact, projecting it to enhance Gojek's market share due to its affordability. In Q1 2023, Gojek reported a healthy 12% growth in gross revenue compared to the previous year.The 'Hemat' Gojek innovation offers users the GoFood 'Hemat' Mode, guaranteeing budget-friendly delivery fees (Rp3,000 and Rp5,000, location-dependent) for nearby restaurant orders, independent of discounts, including free Wednesday deliveries. Users can also opt for cost-effective travel via GoCar 'Hemat'.<a href="https://www.linkedin.com/in/odo-manuhutu-8b8a194/?originalSubdomain=id">Odo Manuhutu</a>, <a href="https://maritim.go.id/pages/deputi-bidang-pariwisata-ekonomi-kreatif">Deputy for Tourism and Creative Economy at the Coordinating Ministry for Maritime Affairs and Investment (Marves)</a>, applauded Gojek's role as a homegrown contributor to Indonesia's progress. “This Gojek initiative aligns with the Proud of Indonesian-Made National Movement campaign and will accelerate economic recovery, benefiting driver partners and micro, small, and medium enterprises. I encourage Indonesians and Gojek consumers to embrace locally-made products and continue our journey as national champions.”As part of the #PastiAdaJalan, Semangat Indonesia campaign, Gojek has unveiled a sweepstakes program, running from August 7 to October 1, 2023. Every transaction involving Gojek services grants customers a sweepstakes ticket for a chance to win prizes, including a Toyota Innova Zenix G Hybrid CVT 2023. Details are available on gojek.com and the app.In the spirit of Indonesia's 78th Independence Day, Gojek announced winners of the #PastiAdaJalan video competition on August 17, 2023. Thousands of partners shared their stories of self-reliance, winning motorcycles, cash, and gadgets.Guided by the #PastiAdaJalan, Semangat Indonesia spirit, Gojek continues to introduce solutions, inviting all to support local innovation and entrepreneurs, creating widespread benefits.

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Gojek's #PastiAdaJalan: Empowering Indonesia's Independence

Dear Valued Clients, Partners, and Supporters,As we stand at the crossroads of five transformative years, we find ourselves humbled and invigorated by the constellation of support and collaboration that has propelled Artemis Indonesia to new heights. Your unwavering belief in our vision and your steadfast commitment have been the guiding stars on this incredible journey.We have crafted a tapestry of innovation, resilience, and shared accomplishments. Your contributions have been the building blocks of our success, the threads that have woven our dreams into reality. Like planets orbiting in harmony, our collective efforts in the field of Communication have sparked brilliance and illuminated countless paths forward.One of our proudest achievements is shepherding our clients from early-stage ventures to the IPO stage. Guiding startups and growth companies on this trajectory, we've witnessed dreams take flight and aspirations become market realities. Our expertise in nurturing relationships, managing narratives, and capturing the essence of evolving stories has enabled us to stand by our clients throughout their remarkable journeys.Your belief in our mission has been the wind beneath our wings, propelling us towards horizons that were once beyond reach. Through your expertise, dedication, and open-hearted collaboration, we have transformed challenges into opportunities and obstacles into stepping stones.In the spirit of Artemis, the goddess of the moon and the hunt, we have tracked down ambitious goals and relentlessly pursued them. Your support has been our quiver of arrows, each aimed at achieving greatness and hitting the mark.As we mark this milestone, we want to express our deepest gratitude for standing with us through thick and thin. Your trust and partnership have been instrumental in our journey, and we eagerly await the constellations of possibilities.Together, we have laid the foundation for an even brighter future. Let us continue to journey together, exploring uncharted territories, conquering new frontiers, and leaving an indelible legacy of collaboration, innovation, and Public Relations excellence.With sincere appreciation and boundless optimism,Artemis Indonesia Team

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5 Years of Artemis Indonesia: Inspiring Innovation and Impact

<a href="www.bca.co.id">PT Bank Central Asia Tbk (BCA)</a> rolls out the <a href="https://umkmfest.bca.co.id/home">BCA UMKM Fest 2023</a>, showing some serious love for Indonesia's Micro, Small, and Medium Enterprises (UMKM). Themed "Rock Local Excellence - Be #AndalanLocal," this shindig aims to amp up the local economy and shine a spotlight on the coolness of UMKM products.In its third edition,The BCA UMKM Fest is mixing things up with a blend of offline and online excitement. The offline party is rocking at Jakarta's Gandaria City from August 9th to 13th, 2023. Can't make it? No problem! Get in on the online action from August 12th to September 12th, 2023, just hit up umkmfest.bca.co.id, powered by the awesome team-up of Blibli and Grab.At the star-studded launch, you had big shots like <a href="https://www.linkedin.com/in/fiki-satari-62491ba1/?originalSubdomain=id">Fiki Satari</a>, Advisor to the Ministry of Cooperatives and SMEs, and the BCA dream team including President Director <a href="https://www.bca.co.id/en/tentang-bca/korporasi/Manajemen-BCA/profile?p=%7B950D9D40-9883-4014-83F8-FFA416A9C609%7D">Jahja Setiaatmadja</a>, Vice President Director <a href="https://www.bca.co.id/en/tentang-bca/korporasi/Manajemen-BCA/profile?p={48A18659-0BC7-4E0B-ADF6-7EF670BD6A9D}">Armand Hartono</a>, Vice President Director <a href="https://www.bca.co.id/en/tentang-bca/korporasi/Manajemen-BCA/profile?p={60DBB078-8658-4E82-A819-29B4D374A68C}">Hendra Lembong</a>, Director <a href="https://www.bca.co.id/en/tentang-bca/korporasi/Manajemen-BCA/profile?p={EBFF1223-3D27-43D4-970C-D1B700EF7E0C}">Santoso</a>, Director <a href="https://www.bca.co.id/en/tentang-bca/korporasi/Manajemen-BCA/profile?p={5EF47903-EFE7-467B-9931-DD2852D43599}">John Kosasih,</a> and Director <a href="https://www.bca.co.id/en/tentang-bca/korporasi/Manajemen-BCA/profile?p={711BD376-7CE0-4B09-A019-B1FCA5E7328A}">Antonius Widodo Mulyono</a>. The scene was set ablaze at Gandaria City's Main Atrium on Wednesday (8/9).Jahja Setiaatmadja, &nbsp;President Director of BCA, dropped this nugget, "BCA has consistently stood by its customers. Through BCA UMKM Fest 2023, we aim to provide a platform for UMKM practitioners to unleash their creativity. Our support for UMKM reflects our commitment to achieving Sustainable Development Goals (SDGs) by offering solutions that cater to various UMKM needs, from sales transactions and operational assistance to financing through Business Multiguna Credit (KMU) in the UMKM Fest edition, featuring competitive interest rates starting from 3.12% p.a., valid until October 1st, 2023."The offline bonanza is slaying with over 50 top-notch merchants flexing their UMKM muscle. But wait, there's more! Around 1,400 UMKM heroes and creative pros are bringing their A-game across the board – think grub, artsy crafts, fashion vibes, health and beauty hacks, and even travel dreams.BCA has its "Desa Binaan BCA" showboating local crafts like a boss. Get ready for batik dazzle from Gemah Sumilir Village, leather puppetry magic from Wukirsari Village, and a wild digital forest ride through Virtual Reality (VR) action in Peramun Village. Oh, and don't snooze on BCA Travel Service – they're waving the #DiIndonesiaAja (#InIndonesiaOnly) travel flag!Fiki Satari, Advisor to the Ministry of Cooperatives and SMEs, cheered for BCA's UMKM love, "Cooperatives and UMKMs play a pivotal role in the country's economy. BCA has been a key partner to the Ministry of Cooperatives and SMEs in advancing this sector."Did you know? In the Indonesian economic groove, UMKMs are the groove masters, with a mighty 65.4 million of 'em packing a punch of 61% to the GDP and giving 97% of the workforce a groove to dance to. BCA's been dropping beats for UMKMs with hip moves like the People's Business Credit (KUR) program and the #BanggaLokal (#ProudLocal) party, rolling out promos, lessons, and cash flows.Up to June 2023, BCA's dished out a whopping Rp219.2 trillion in commercial and UMKM credit, grooving with a 10.9% YoY growth rhythm. BCA UMKM Fest 2023 is inviting everyone to join the groove and celebrate Indonesian UMKM stars. This gig's all about supercharging the local economy, networking, showing off products, and getting those brand vibes out to a bigger crowd.And guess what? Along with some snazzy promos, visitors to BCA UMKM Fest 2023 can snag tickets to workshops and learn some rad stuff. With the whole shebang geared to cranking up the local economy and shouting out #ANDALANLOCAL, BCA UMKM Fest 2023 is promising an unforgettable time for all you party people and UMKM heroes out there.

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BCA UMKM Fest 2023: Empowering Local Businesses

In a recent thought-provoking editorial opinion (op-ed) published in <a href="https://store.kontan.co.id/kontan-cetak">Kontan</a> last Aug 3rd, <a href="https://www.linkedin.com/in/indina-andamari-398233ab/">Indina Andamari</a>, Senior Vice President of Marketing and Communication at <a href="https://www.kredivo.id/">Kredivo</a>, delved into the evolving realm of post-pandemic online shopping. With a seasoned perspective and data-driven finesse, Andamari unveiled the dynamic shifts in consumer behavior and their implications for the e-commerce sector.The three-year-long pandemic has reshaped Indonesian consumer shopping habits, leading to a digital transformation in purchasing patterns. E-commerce has emerged as a dominant player in the nation's digital economy, contributing a significant 76.62% (USD 59 billion) in 2022. Smaller cities, known as tier 2 and 3, have also witnessed a consistent surge in e-commerce transactions, rising by 33% in 2020, 36% in 2021, and 43% in 2022. Industry players are competing to enhance user convenience and capture a substantial market share amidst the pandemic.A report by Kredivo and <a href="https://kic.katadata.co.id/">Katadata Insight Center</a> since 2020 reveals a shift towards blended online and offline shopping behaviors during the transition to the post-pandemic era, with 79% of consumers opting for this combination in early 2023. Despite this trend, online shopping remains the primary choice, with 58% favoring digital transactions. The rise is attributed to seamless e-commerce services, particularly improved digital payment systems. Digital payment adoption, including Paylater and e-wallets, has surged significantly, while cash on delivery (COD) preference has diminished.Efficient checkout processes and time-saving online shopping experiences have spurred e-commerce growth across Indonesia, particularly in Java provinces. However, addressing infrastructure gaps, especially in Eastern Indonesia, remains crucial to ensure equitable digital access. The substantial potential of Indonesia's USD 77 billion digital economy, coupled with a projected 5% economic growth by 2024, reflects a bright outlook for e-commerce post-pandemic.Andamari's op-ed masterfully dissects the intricate dance between changing consumer preferences and the e-commerce ecosystem. Armed with a wealth of data, she charts the course that consumers have embarked upon in their digital shopping journeys. From the surge in demand for sustainable products to the rising appetite for personalized shopping experiences, Andamari's analysis paints a vivid picture of the modern shopper's psyche.Personalized digital features like 3D visualization and virtual try-ons, as well as expanding digital payment platforms like Paylater, are pivotal for driving post-pandemic online shopping trends. Collaborative efforts, including government involvement, are essential to bolster financial literacy and digital education as the digital ecosystem continues to grow.In essence, Andamari's op-ed underscores the potency of data-driven insights in shaping the future of e-commerce. As the world adapts to the aftermath of the pandemic, her words provide a navigational compass for industry insiders and marketing professionals, granting a glimpse into the evolving online shopping panorama and arming them with the knowledge needed to excel in this transformative era.

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Unveiling Post-Pandemic Shopping Trends: Kredivo's SVP Insights

In the midst of the endemic era,<a href="https://bunda.co.id/"> RSIA Bunda Jakarta</a>, a part of the <a href="https://bmhs.co.id/">BMHS Group</a> (one of our long-term Public Relations clients) is stepping up its game by strengthening its transformation to provide cutting-edge holistic healthcare services for mothers and children. With innovative optimization of services and a highly competent healthcare team, RSIA Bunda is taking bold strides towards ensuring patient comfort and satisfaction.The progressive transformation at RSIA Bunda Jakarta is an integral part of BMHS's strategic development to deliver top-notch healthcare services. The hospital's makeover and the introduction of the revolutionary <a href="https://onebunda.com/">OneBunda</a> feature reflect their commitment to embracing the digital age and making healthcare more accessible through an omnichannel approach.Ever since its launch on March 31, 2023, OneBunda has witnessed an overwhelming response, with over 40,000 patients, accounting for 1 out of every 3, already using the platform. This remarkable success has encouraged BMHS to continuously enhance and expand OneBunda's capabilities in the future.<a href="https://www.linkedin.com/in/nurhadi-yudiyantho-s-e-ak-b87542149/">Nurhadi Yudiyantho</a>, the CEO of BMHS Group &amp; Managing Director of PT Bundamedik Tbk, emphasized the pivotal role of these transformations as the company hits the 50-year mark. Their primary focus lies in achieving corporate success by establishing a state-of-the-art healthcare ecosystem, leveraging cutting-edge health technology. OneBunda simplifies the patient journey with convenient online registration, access to test results, and more, making healthcare services hassle-free for patients and their families. The revamped RSIA Bunda Jakarta complements this vision, adding another feather to their cap of innovative service strategies.BMHS envisions these groundbreaking innovations not only elevating their own digital transformation but also fostering a positive impact on Indonesia's healthcare sector as a whole.RSIA Bunda Jakarta, under the BMHS Group, continues to be at the forefront of providing holistic healthcare services for mothers and children. With a focus on cutting-edge technology and innovative solutions like OneBunda, they are making a significant impact in simplifying healthcare access and improving the well-being of the Indonesian population.

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RSIA Bunda Jakarta: Revolutionizing Holistic Healthcare

We are so happy to assist one of our retainer clients for Public Relations services - <a href="https://www.halodoc.com/home">Halodoc</a>, a trailblazer in the digital healthcare services, to announce their achievement in successfully completed their Series D funding round with <a href="https://www.astra.co.id/">PT Astra International Tbk</a> (Astra) leading the charge, alongside investors like <a href="https://www.openspace.vc/">Openspace</a> and <a href="https://novoholdings.dk/">Novo Holdings</a>.<a href="https://www.linkedin.com/in/jonathan-sudharta-60a8658/">Jonathan Sudharta</a>, CEO &amp; Co-Founder Halodoc got some big dreams for the future, the company aims to use technology to address healthcare challenges in Indonesia and meet the increasing demand for quality healthcare access. Halodoc's vision aligns with the "Generasi Emas" initiative for 2045, focusing on making healthcare easy and accessible to the public.The funding marks a new chapter for Halodoc as it seeks to expand its services, enhance user experience, and reach a wider audience with innovative solutions. Their strategic partnerships and impressive track record, including managing national vaccination campaigns and Covid-19 response, have gained them strong support from investors.Since its launch in 2016, Halodoc has built a vast network of healthcare professionals (20K), hospitals (3.3K), and pharmacies (4.9K), connecting more than 20 million monthly active users to its platform. Early investors, such as<a href="https://www.acrewcapital.com/"> Acrew Capital</a>, <a href="https://www.argor.vc/">Argor</a> (formerly Go-Ventures), <a href="https://allianzx.com/">Allianz X</a>, <a href="https://www.bangkokbank.com/en">Bangkok Bank</a>, <a href="https://www.gatesfoundation.org/">Bill &amp; Melinda Gates Foundation</a>, <a href="https://www.healpartners.com/">HEAL Partners</a>, <a href="https://intudovc.com/">Intudo Ventures</a>, <a href="http://partners.koreainvestment.com/en/?ckattempt=1">Korea Investment Partners</a>, <a href="https://www.prudential.co.id/id/">Prudential</a>, <a href="https://tmi.id/">TMI</a> (a Telkomsel business unit), <a href="https://innov8.singtel.com/">Singtel Innov8</a>, <a href="https://www.uobvm.com.sg/uobvm-en/index.page">UOB Venture Management</a>, <a href="https://www.uni-president.com/">Uni-President</a>, Global Investama Andalan, and <a href="https://www.investidea.ventures/">InvestIdea</a> have been crucial in fueling Halodoc's growth.Halodoc's mission is to collaborate with the government, strategic partners, and stakeholders to promote the health of all Indonesians. They aim to strengthen their ecosystem by incorporating more healthcare providers and offering preventative services like the Home Lab. <a href="https://www.halodoc.com/tpa-asuransi?gclid=Cj0KCQjw2qKmBhCfARIsAFy8buJRP_Fu83Fz-YYxtFGy9hvl01HLoaSt7huynxcpohZ3xditkUzfa1caAoZ3EALw_wcB">My Insurance</a>, another feature, provides cashless outpatient services, ensuring a seamless healthcare experience.Beyond treating health issues, Halodoc emphasizes the importance of raising awareness about healthy lifestyles to maintain good health proactively.In summary, Halodoc's successful funding round enables them to continue their mission of revolutionizing Indonesia's healthcare landscape through technology, accessibility, and a dedicated focus on the well-being of its users. The company's commitment to partnerships and innovation promises an exciting future for healthcare in Indonesia.

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Healthcare Revolution: Halodoc Nails Series D Funding!

Last week, we had the honor of helping <a href="https://www.vivo.com/en">vivo</a> officially announce their highly anticipated <a href="https://www.vivo.com/en/products/y27">Y27 Series</a> in Indonesia. This series is all about "Gaya Sultan, Performa Jagoan" (Sultan Style, Power-packed Performance) and comes loaded with cool features like the speedy 44W FlashCharge, 6GB RAM + 128GB ROM, Dynamic Design, 5G Powerful Processor, NFC Multifunction, and a 50MP Main Camera. It's like a superstar phone, perfect for everyday adventures, be it entertainment, work, or staying connected!And guess what? <a href="https://id.wikipedia.org/wiki/Yuki_Kato">Yuki Kato</a>, the renowned Product Ambassador for vivo, couldn't stop gushing about the vivo Y27 Series. She's totally smitten, and can you blame her? That 44W FlashCharge is a lifesaver for her crazy rushed mornings, charging up 30% in just 15 minutes. Plus, with that massive 5000mAh battery, she can conquer her day without worrying about running out of juice. It's like her phone soulmate, always by her side!Safety is no joke, and the vivo Y27 Series has got her back with 24 Dimension Security Protection and Nighttime Charging Protection. She's like, "Charge away, no worries!" Charging overnight? Piece of cake!Now, as a public figure juggling a hectic schedule, Yuki knows the struggle of needing tons of storage on her phone. But fear not! The vivo Y27 Series comes to the rescue with its whopping 6GB of RAM + 6GB Extended RAM and a generous 128GB of ROM. High-quality photos, long videos, work stuff, and all those addictive games? No problemo!And let's talk style. Yuki's all about that fashion game, and the vivo Y27 Series totally vibes with her. That Dynamic Design with the 2.5D Flat Frame? Comfortable grip for her busy lifestyle, check! And that Crystalline Matte finish? No scratches or fingerprints ruining her phone's swag. It's like her phone's rocking a stylish outfit!Oh, and the colors? Get ready to swoon! The vivo Y27 Series comes in Sea Blue and Burgundy Black for the vivo Y27, and Satin Purple and Mystic Black for the vivo Y27 5G. Talk about options, it's like picking her favorite dress!But wait, there's more! Yuki's favorite part is that 50MP Main Camera. It's like a magic wand, capturing crystal-clear shots even in low-light with the Super Night Mode. Selfies? No problem, the Portrait Camera adds those cool Light Effects and Bokeh Flare for her picture-perfect moments. And those videos? Cinematic Aspect Ratio and Dual View Video make it a whole movie-making experience!And brace yourself for some serious power! The vivo Y27 5G version packs a punch with the Dimensity 6020, bringing 5G speed to her fingertips. Buffering? Not a chance!<a href="https://www.linkedin.com/in/gilang-pamenan-bb355b91/">Gilang Pamenan</a>, the Product Manager of vivo Indonesia, spilled the beans on why they're so gung-ho about the vivo Y27 Series. He said, "We're all about bringing innovative products that fit right into your daily life. The Vivo Y27 Series is all about that entry-level smartphone experience that keeps up with your fast-paced lifestyle. Whether it's work or play, this phone is your ultimate companion!"So, don't miss out on the party! The vivo Y27 Series is out in stores and online platforms across the country. And let me tell you, it's worth every penny, with prices starting at Rp2,499,000 for the Vivo Y27 and Rp2,999,000 for the Vivo Y27 5G. Yuki Kato's already in love, and you'll be too! Trust me, this phone bonanza is the real deal!

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vivo Y27 Series: Sultan Style, Power-packed Performance

<a href="https://www.kominfo.go.id/">Kementerian Komunikasi dan Informatika (Kominfo) Indonesia</a> has recorded a staggering <a href="https://katadata.co.id/desysetyowati/digital/63f8a599de801/kominfo-catatkan-1730-kasus-penipuan-online-kerugian-ratusan-triliun">1,730 cases of online scams from August 2018 to February 16, 2023</a>. The prevalence of online fraud has inflicted a massive financial loss on Indonesia, amounting to a staggering Rp 18.7 trillion during the period of 2017 to 2021.The alarming statistics were revealed in a comprehensive National Research titled "<a href="https://indonesiabaik.id/infografis/maraknya-penipuan-digital-di-indonesia">Digital Fraud in Indonesia: Methods, Mediums, and Recommendations.</a>" The study was conducted through online surveys using non-probability sampling methods and involved 1,700 respondents from diverse demographic backgrounds across all 34 provinces of Indonesia. The research provided a stark reality check on the extent of scams prevalent in the digital realm.Among the findings, respondents reported five types of scams to be most commonly encountered. Scams disguised as deceptive prizes or gifts were topping the list, affecting a staggering 91.2% of the respondents. Other prevalent scams included illegal digital loans (74.8%), the distribution of malicious links containing malware or viruses (65.2%), scams exploiting family crises (59.8%), and illegal investment schemes (56%). Conversely, the five types of scams that received the least response from the respondents were false school or scholarship acceptance offers (19.9%), fake job application responses (20.6%), digital wallet account hijacking (25.6%), romance or love scams (27.7%), and personal identity theft (29.2%).The research highlighted that scam messages camouflaged as deceptive prizes were the most widespread, affecting 64.1% of the respondents. These scams spread massively via SMS, phone calls, social media, and more.In response to the escalating threat of online hoaxes, scams, online gambling, and the spread of digital-based radicalism jeopardizing national unity, <a href="https://www.presidenri.go.id/presiden-joko-widodo/">President Joko Widodo </a>emphasized the need for a collective effort to flood the digital space with productive content. <a href="https://www.cnnindonesia.com/nasional/20230613130202-20-961167/jokowi-sebut-hoaks-hingga-judi-online-ancam-persatuan-bangsa">Speaking at the Digital Literacy Movement event at the Headquarters of the Indonesian National Armed Forces in Jakarta on June 13th, 2023</a>, President Widodo stressed the importance of enhancing digital literacy among citizens to create content that is educational, calming, and promotes peace.Numerous stakeholders have been actively engaged in combating online fraud, including reporting mechanisms, law enforcement efforts, victim protection, and preventive measures involving educating netizens. Various educational campaigns, infographics, memes, and activities have been done. The latest endeavor is done by <a href="https://www.bca.co.id/">PT Bank Central Asia Tbk (BCA)</a> in collaboration with<a href="https://www.instagram.com/imajinari.id/?hl=en"> Imajinari</a>, by launching an educational video series titled "Nurut Apa Kata Mama '' (Obeying What Mama Says) yesterday, July 24th, 2023.The lighthearted comedy series "Nurut Apa Kata Mama" comprises eight episodes and will be uploaded regularly every Tuesday starting from July 25th, 2023, on <a href="https://www.youtube.com/solusibca">BCA's YouTube channel</a>. By portraying everyday life stories full of humor and wisdom, "Nurut Apa Kata Mama" seeks to establish an emotional connection with the audience, delivering both entertainment and meaningful messages.The brainchild of producer <a href="https://id.wikipedia.org/wiki/Ernest_Prakasa">Ernest Prakasa</a> and director <a href="https://id.wikipedia.org/wiki/Muhadkly_Acho">Muhadkly Acho</a>, the series features a talented ensemble of actresses, actors, and comedians from Indonesia, including <a href="https://id.wikipedia.org/wiki/Asri_Welas">Asri Welas</a>, <a href="https://id.wikipedia.org/wiki/Shenina_Cinnamon">Shenina Cinnamon</a>, <a href="https://id.wikipedia.org/wiki/Arief_Didu">Arief Didu</a>, Rohana Srimulat, <a href="https://id.wikipedia.org/wiki/Aci_Resti">Aci Resti</a>, and <a href="https://id.wikipedia.org/wiki/Yono_Bakrie">Yono Bakrie</a>.<a href="https://www.bca.co.id/en/tentang-bca/korporasi/Manajemen-BCA/profile?p=%7BEBFF1223-3D27-43D4-970C-D1B700EF7E0C%7D">BCA's Director, Santoso</a>, explained that the video series aims to impart educational messages about self-protection against various scam schemes. "Nurut Apa Kata Mama '' represents a new form of easily digestible education for the broader public, presented by <a href="bca.co.id">BCA</a> and Imajinari. Through these efforts, stakeholders hope to raise awareness and empower individuals in the fight against online fraud in Indonesia.

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