In an effort to mold the future leaders of Artemis Indonesia, a captivating leadership training session was led by none other than <a href="https://www.linkedin.com/in/tfranky/">Thomas Franky</a>, the Managing Director of the Public Relations Agency. The training focused on a wide array of crucial leadership aspects, where the senior members of Artemis Indonesia gathered to hone their leadership skills and become the driving force behind the company's success.With an engaging and informal approach, Franky began the session by discussing the very essence of leadership. He defined leadership not as a mere position of authority, but rather as the ability to inspire, influence, and guide others towards a common goal. "Leadership," he emphasized, "is not about a title, it's about actions and impact."As the training progressed, Franky delved into the various types of leadership styles. From charismatic and transformational to democratic and servant leadership, he highlighted the importance of adapting one's leadership approach based on the situation and the team's dynamics. "A great leader knows when to step back and let the team take the lead, and when to step up and provide direction," he remarked.Becoming a good leader, Franky emphasized, involves continuous self-improvement. He encouraged the participants to focus on developing emotional intelligence, communication skills, and empathy. "Leadership is about connecting with your team members on a personal level and understanding their perspectives," he stated, "It's about showing them that you care."Understanding one's team was another pivotal topic in the training. Franky underscored the significance of recognizing each team member's strengths, weaknesses, and aspirations. He urged the participants to foster an inclusive environment where everyone feels valued and empowered to contribute their best.Building a cohesive and high-performing team was the final focal point of the training. Franky shared practical tips on team-building, from fostering open communication and trust to encouraging collaboration and celebrating successes together. "A strong team is the backbone of any successful organization," he asserted, "It's essential to create an environment where diverse talents can flourish."Today's leadership training was tailored specifically for the senior personnel of Artemis Indonesia. The company's vision of cultivating exceptional leaders within its ranks led to the initiative, which aims to equip the senior members with the necessary tools and insights to steer the company towards a prosperous future.The atmosphere during the training was brimming with enthusiasm and eagerness to learn. Franky's approachable demeanor and relatable anecdotes kept everyone engaged and inspired. The attendees left the session with newfound determination to put the leadership principles into practice, transforming themselves into the catalysts for change and growth within Artemis Indonesia.As the sun set on the leadership training day, there was a sense of camaraderie and optimism among the senior members. They are now poised to take on the challenges that come their way, knowing that they are on a journey of becoming great future leaders for Artemis Indonesia. With Franky's guidance and their newfound knowledge, the company's future is undoubtedly set to scale new heights under the capable hands of these aspiring leaders.

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Empowering Future Leaders via Leadership Training

In a remarkable achievement, <a href="https://www.bca.co.id/id/individu">PT Bank Central Asia (BCA)</a> – one of our Public Relations retainer clients has clinched the top spot on the prestigious list of <a href="https://www.kantar.com/campaigns/brandz/southeast-asia">Top 30 Most Valuable Southeast Asian Brands 2023</a>, as declared by <a href="https://www.kantar.com/">Kantar BrandZ</a>. This accolade not only solidifies BCA's position as the most valuable brand in Indonesia for the fourth consecutive year but also establishes its prominence on the global stage.Kantar BrandZ Most Valuable Brands, powered by BrandZ, the brand equity database managed by <a href="https://www.mmaglobal.com/sponsors/kantar-millward-brown">Millward Brown</a>, along with other esteemed institutions like <a href="https://interbrand.com/">Interbrand</a> and <a href="https://www.forbes.com/?sh=2205690f2254">Forbes</a>, assesses brands based on various criteria to determine their financial value and brand equity. Factors such as brand recognition, customer loyalty, market position, and financial performance are considered to estimate the monetary value of a brand. These rankings provide valuable insights into the strength and market value of brands within specific industries or regions.BCA's remarkable achievement as the most valuable brand in Southeast Asia comes as no surprise considering its exceptional performance and international brand presence. The bank's brand value, estimated at a staggering $22.684 billion, places it at the 74th position among the Top 100 Most Valuable Global Brands released by Kantar BrandZ. Within the financial industry, BCA holds an impressive 12th rank. Notably, BCA's brand value has experienced remarkable growth, with a growth rate of 12%.The success of BCA can be attributed to its commitment to delivering excellent services and embracing technological innovations. Despite the challenging times brought about by the pandemic, BCA's innovative solutions have bolstered its brand value and ensured steady growth and stability. Kantar BrandZ recognizes BCA as one of the brands consistently delivering exceptional services.<a href="https://www.linkedin.com/in/armand-hartono-b1236015b/?originalSubdomain=id">Armand W. Hartono</a>, BCA's Vice President Director, highlighted their focus on customer satisfaction, stating, "We are dedicated to providing services that meet the needs of our customers. As part of our commitment, we are undergoing a major digital transformation to cater to their diverse banking needs across Indonesia." BCA has introduced user-friendly digital innovations like mobile banking, cardless cash withdrawals, online account opening, and e-wallet services.BCA's recognition as the most valuable brand in Southeast Asia by Kantar BrandZ reinforces its dedication to customer-centric services and continuous improvement. The bank remains steadfast in its commitment to providing the best services to its valued customers, ensuring their needs are met in the ever-evolving digital landscape.

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BCA Tops List as Southeast Asia's Most Valuable Brand

In a bid to explore the dynamic world of digital content, media professionals came together last Friday for an exciting Podcast training session. The event, organized in collaboration with <a href="https://peitho.id/">Peitho</a>, a sister company of Artemis Indonesia specializing in digital content production, aimed to equip media peers with insights and knowledge about the rising medium.The training, led by renowned industry experts, Ratry Kartika and Asri Agustin Syam, promised to be an eye-opening experience. <a href="https://www.linkedin.com/in/ratrikartika/?originalSubdomain=id">Ratry Kartika</a>, the former Executive Producer of Katadata, brought a wealth of editorial expertise, while <a href="https://www.linkedin.com/in/asri-agustin/?original_referer=https%3A%2F%2Fwww%2Egoogle%2Ecom%2F&amp;originalSubdomain=id">Asri Agustin Syam</a>, Co-Founder of Peitho, offered insights into the production side of digital content.The session kicked off with a warm and energetic atmosphere as participants eagerly awaited the opportunity to explore the world of podcasts. The trainers wasted no time in diving into the essentials. They highlighted the significance of podcasts as a powerful medium for storytelling, engaging audiences, and disseminating information. They emphasized that podcasts have become a go-to platform for brands and content creators to connect with their target audiences more intimately and personally.During the training, participants learned about the technical aspects of podcasting, including equipment requirements, audio editing, and podcast hosting platforms. The trainers shared practical tips on crafting compelling narratives, conducting interviews, and maintaining a consistent tone throughout episodes. They emphasized the importance of storytelling techniques to captivate listeners and keep them coming back for more.Moreover, the training delved into monetization strategies for podcasts, shedding light on various revenue streams such as sponsorships, advertising, and merchandise sales. Participants gained insights into the rapidly growing podcast industry and its potential for financial success.The event proved to be a valuable platform for networking and collaboration among media peers. Participants exchanged ideas, shared success stories, and explored potential partnerships in the evolving podcast landscape. The enthusiasm in the room was palpable as media professionals recognized the untapped potential and limitless possibilities offered by podcasts.As the training concluded, participants left with newfound inspiration and knowledge, ready to embark on their podcasting journeys. Equipped with the expertise and guidance received during the session, media professionals are now better prepared to navigate the exciting world of digital content and leverage the power of podcasts to captivate audiences and elevate their storytelling.The Podcast training session was a stepping stone toward a digital content revolution, and media peers are now equipped to embrace this new medium with enthusiasm and confidence. As the podcast industry continues to thrive, we can expect groundbreaking content and innovative storytelling to reshape the media landscape in the years to come.

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Mastering Podcasts: Empowering Media Pros

Early this week, we supported&nbsp;<a href="https://www.sociolla.com/">Sociolla</a>, the leading beauty retailer in Indonesia,&nbsp;in Public Relations activity to&nbsp;launch a new feature on their SOCO Beauty Super App called <a href="https://sociolla.app.link/expert-review">Expert Review</a>. Partnering with renowned experts like&nbsp;renowned makeup artist <a href="http://ryan-ogilvy.com/">Ryan Ogilvy</a>, the incredible medical doctor <a href="https://www.linkedin.com/in/claudia-christin-darmawan-75b218109/?originalSubdomain=kr">Claudia Christin MBBS, Ph.D</a>. in Dermatology, the fabulous aesthetic doctor <a href="https://www.instagram.com/abelina_md/">Dr. Abelina Dini Fitria, Dipl. AAAM, MM, MARS</a>, and the expert hair stylist <a href="https://www.linkedin.com/in/renaldi-natanael-09472b15a/?originalSubdomain=id">Rey Nathanael</a>, the feature provides direct product reviews written by professionals.The Expert Review feature addresses the challenges faced by beauty enthusiasts in finding suitable products. Sociolla's internal analysis revealed that customers go through at least 10 steps before making a purchase, including product searches, reading reviews, and comparing prices.&nbsp;By offering reviews straight from the pros, they aim to shed some light on our confusion and put a damper on the overwhelming flood of information that can cloud our judgment.<a href="https://www.linkedin.com/in/chrisantiindiana/">Chrisanti Indiana</a>, Co-Founder &amp; CMO of Social Bella, explained that Sociolla aims to simplify the customer journey and reduce the risks caused by excessive information. The collaborating experts bring their extensive knowledge and experience to deliver reliable reviews based on diverse product usage.Users of the SOCO app can access information and comprehensive reviews by visiting<a href="https://sociolla.app.link/expert-review">&nbsp;https://sociolla.app.link/expert-review</a>. This feature strengthens the app's position as a go-to solution for beauty enthusiasts, helping them overcome challenges and personalize their beauty journey.Moreover, the Expert Review feature aligns with Sociolla's commitment to a sustainable beauty industry in Indonesia. Through initiatives like Waste Down Beauty Up (WDBU), Sociolla encourages wise purchasing behavior by reading reviews before buying products.As the leading beauty retailer, Sociolla continuously seeks innovative ways to support customers' beauty journeys. The Expert Review feature acts as a bridge, providing guidance and shortening the exploration process. Sociolla believes it will be a valuable tool for their millions of customers.So, my fellow beauty enthusiasts, let's embrace this game-changing update and let Sociolla's Expert Review feature lead us to beauty bliss!

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Sociolla Launches Expert Review: Beauty Journey Simplified!

Our very own resident Public Relations consultants (<a href="https://www.linkedin.com/in/fade-achnaf/">Fade Achnaf</a> and <a href="https://www.linkedin.com/in/inmasayuratnasari/">Inmas Ayu</a>) had an amazing time yesterday as they attended the first-ever training session organized by the <a href="https://www.linkedin.com/groups/14235160/">PRCA Indonesia Network</a>. Session led by the esteemed PR veteran, <a href="https://www.linkedin.com/in/harry-deje-12390a49/">Harry Deje</a>, who generously shared his invaluable insights on how to deliver knock-out presentations.Harry Deje, with his vast experience in the field, generously shared his insights on how to conduct winning presentations. Our team was captivated by his knowledge and expertise, gaining valuable tips to enhance their skills.The training sessions were specifically tailored for PR professionals who fall under the intermediate to mid-level category. It's fantastic to see PRCA Indonesia taking the initiative to nurture and elevate the skill sets of these talented individuals, as well as to witness the commitment of PRCA Indonesia Network towards raising the standards of our industry.These initiatives by PRCA Indonesia are a breath of fresh air, injecting dynamism and growth into our vibrant PR community. The opportunities for networking, learning, and sharing experiences will undoubtedly foster collaboration and innovation among PR professionals across the country.But wait, there's more! This was just the beginning. PRCA Indonesia Network has bigger plans in the pipeline. Brace yourselves for more exciting events, including Mixers and other gatherings that aim to raise the bar and set new standards in the Indonesian PR industry.So, whether you're an up-and-coming PR star or an experienced industry player, keep an eye out for the upcoming events organized by PRCA Indonesia Network. You won't want to miss out on the chance to learn from seasoned pros like Harry Deje and meet fellow PR enthusiasts at the exciting Mixers.Let's give a round of applause to our resident PR consultants for taking part in this fantastic training session, and a big shoutout to PRCA Indonesia for spearheading these initiatives. Together, we can take the Indonesian PR industry to new heights!

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PRCA Indonesia's Training: Elevating Industry Standards

Calling all Indonesian students! Our client, <a href="https://www.bca.co.id/id/individu">PT Bank Central Asia Tbk. (BCA)</a> has some exciting news to share. They're diving headfirst into the world of marketing competitions and are thrilled to announce the <a href="https://www.bcacompetition.co.id/">BCA Case Competition 2023: Be an Enthusiastic Marketer</a>!This competition is a game-changer, offering a whopping Rp50 million prize pool along with internship and career opportunities at BCA. If you're passionate about sales and marketing, particularly in building strong customer relationships, this is your golden opportunity to showcase your skills.Here's the scoop: the BCA Case Competition is open to all undergraduate students with a knack for marketing. To kick things off, create a snappy introduction video and upload it to your personal LinkedIn profile. Then, share the video link and complete the registration form on the official competition website, <a href="https://www.bcacompetition.co.id/">www.bcacompetition.co.id</a>. The registration period is from July 3 to August 4, 2023, and guess what? It's completely free!<a href="https://www.linkedin.com/in/lianawaty-suwono-76a156176/">Lianawaty Suwono</a>, BCA Director, expressed their commitment to providing added value to society, stating, "The BCA Case Competition 2023 is one of our efforts to nurture outstanding young talents and encourage exploration and development in the field of sales and marketing. We welcome undergraduate students from all faculties and universities in Indonesia."Now, let's talk selection process. The competition committee will carefully review the entries and shortlist the top 60 participants. If you make the cut, you'll receive an email announcement from the organizing team on August 9, 2023. Keep an eye on <a href="https://www.instagram.com/lifeatbca/">@lifeatbca</a> social media, <a href="https://karir.bca.co.id/">karir.bca.co.id</a>, and <a href="https://www.linkedin.com/company/bca/">PT Bank Central Asia Tbk (BCA) LinkedIn page</a> for updates too.Hold onto your hats because it gets even better. The lucky 60 will undergo a hybrid selection process and receive top-notch marketing and banking training on August 21-22, 2023. This is where you'll polish your skills and learn from the best in the business. From there, the field narrows down to 30 participants who will advance to the semifinal round. This round takes place offline at the BCA Learning Institute in Sentul, Bogor.Rudi Lim, EVP Human Capital of BCA, emphasized the competition's value, saying, "Students will gain marketing knowledge, negotiation tips, product insights, and valuable preparation for the working world after graduation. It's an opportunity to hone relationship-building skills, find creative solutions, and become exceptional marketers."BCA has joined forces with <a href="https://glints.com/id/companies/pt-orbit-nasional-edukasi-one-indonesia/5c14b028-b6c8-4ee6-9b8f-922159a000e1">PT Orbit Nasional Edukasi (ONE)</a> Indonesia to make this competition even more special. Together, they're providing a unique and beneficial experience for all participants. By supporting this competition, BCA is making strides towards realizing Sustainable Development Goals (SDGs) and helping students attain a quality education.Don't miss out on this chance of a lifetime! Grab your cameras, craft your winning pitch, and get ready to compete in the BCA Case Competition 2023. It's your time to shine, win big, and kick-start your career in style. Good luck, and may the best marketer win!

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BCA Case Competition 2023: Be an Enthusiastic Marketer

Over the weekend, two clients of Artemis Indonesia joined the <a href="https://idea.or.id/artikel/festival-indonesia-pesta-anak-bangsa?lang=id">Festival Indonesia - Pesta Anak Bangsa</a>. It was a happening that mixed music, food, fashion, and had more than 170 booths showcasing Indonesian small and medium enterprises (SMEs). This Festival Indonesia: Pesta Anak Bangsa was initiated by the <a href="https://idea.or.id/home?lang=id">Indonesian eCommerce Association (idEA)</a> and got full support from <a href="https://maritim.go.id/">the Coordinating Ministry for Maritime Affairs and Investment</a> as well as <a href="https://kemenparekraf.go.id/en">the Ministry of Tourism and Creative Economy</a>. The aim was to boost the digital ecosystem for national SMEs. And hey, we're super stoked that we could help both these clients in spreading the word about their participation and supporting the real deal National Movement for Proud Indonesian Products launched by <a href="https://www.presidenri.go.id/presiden-joko-widodo/">President Joko Widodo</a> back on May 14, 2020.Supporting <a href="https://www.bca.co.id/id/individu">BCA</a>, Artemis Indonesia backed up the communication efforts to highlight BCA's presence and its mentored partners at the Festival Indonesia. Their goal was to empower the SME sector, and guess what? Out of the 170 SMEs present, a solid 20 were <a href="https://www.bca.co.id/id/Campaign/2020/bangga-lokal">BCA's Bangga Lokal</a> (Proud Local) SMEs.&nbsp;EVP of Transaction Banking Business Development at BCA, <a href="https://www.linkedin.com/in/ketut-wijaya-58711a63/?originalSubdomain=id">Ketut Alam Wangsawijaya</a>, said, "BCA and Festival Indonesia: Pesta Anak Bangsa are on the same wavelength, supporting SMEs to grow and produce awesome local products. BCA's got their back, and this support through the Festival Indonesia: Pesta Anak Bangsa shows our true commitment to empowering the SME sector, which is a key pillar in our national economy."BCA didn't stop there, my friend. They also offered a sweet cashback deal of up to IDR 50,000 for folks making transactions at any of the SME booths using BCA's QRIS. All you gotta do is use the myBCA, BCA mobile, or Sakuku apps during the event on July 8-9, 2023. Pretty cool, right?And wait, there's more! <a href="https://gofood.co.id/en">GoFood</a>, the go-to online food delivery service from <a href="https://www.gojek.com/id-id/">Gojek</a> (a client of Artemis Indonesia's Public Relations squad), came in strong with 12 Local Champion Partners for the Festival Indonesia: Pesta Anak Bangsa. These 12 GoFood Business Partners really spiced up the event. They were carefully chosen as part of the GoFood “Koleksi Juara Lokal” (Local Champion Collection), an initiative by GoFood to bring out regional specialties and showcase them to the millions of loyal GoFood customers on the Gojek app.By participating in the Festival Indonesia: Pesta Anak Bangsa, Gojek is making it crystal clear that they're all about boosting local culinary SMEs. <a href="https://www.linkedin.com/in/tricia-istiara-iskandar-26a588a/">Tricia Iskandar</a>, VP of Public Policy &amp; Government Relations at Gojek, spilled the beans, saying, "We're stoked to be actively supporting the success of Festival Indonesia: Pesta Anak Bangsa. It's all about being the best growth partner for local culinary SMEs, you know? We hope that GoFood and the 12 Local Champion business partners inspire other local culinary SMEs to keep hustlin' and maximize the awesome benefits of the digital ecosystem."Major props to BCA and Gojek for their rock-solid contributions to the Festival Indonesia: Pesta Anak Bangsa and their unwavering support for the growth of local SMEs in Indonesia. Keep it up, champs!

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Artemis' Clients Empower Local SMEs at Festival Indonesia

A startling fact has come to light: almost half of Indonesia's adults don't have a bank account! The World Bank reveals that a staggering <a href="https://www.bi.go.id/id/publikasi/ruang-media/news-release/Pages/sp_2512323.aspx">97.7 million Indonesians, roughly 48% of the population</a>, are unbanked. Even worse, only about 49% of adults and 37% of the poorest individuals have accounts with financial institutions. This is a major setback for inclusive and sustainable economic growth.On a brighter note, let's dive into Indonesia's digital landscape. Hold your breath for this mind-blowing statistic: there are a whopping 212.9 million internet users in the country as of January 2023! That's according to the <a href="https://tekno.kompas.com/read/2023/02/13/19300087/pengguna-internet-di-indonesia-tembus-212-9-juta-di-awal-2023?page=all">"Digital 2023" report by We Are Social and Meltwater</a>. With a population of around 276.4 million, it translates to an impressive internet penetration rate of 77%. But wait, there's more. An astonishing 98.3% of Indonesian users access the internet via their trusty mobile phones, spending an average of 7 hours and 42 minutes online each day.However, the high number of internet users and mobile phone usage doesn't align with the unbanked population in Indonesia. This stark contrast has fueled the rapid growth of the Fintech industry. Fintech companies are stepping up to bridge the gap and provide financial services to the underserved. Traditional financial institutions aren't idly watching either; they're jumping into the game.One notable collaboration involves <a href="https://bankmandiri.co.id/">PT Bank Mandiri Tbk (BMRI)</a>, a major player in the banking sector. They've joined forces with <a href="https://www.kredivo.id/">PT Kredivo Finance</a>, a digital credit platform and P2P lending fintech company who is also a client of Artemis Indonesia for Public Relations consulting services. Bank Mandiri has allocated an astounding IDR 1 trillion through <a href="https://kredifazz.id/">KrediFazz</a>. Their aim? To enhance financial inclusion and reach the underbanked population, who struggle to access traditional banking credit products.<a href="https://www.linkedin.com/in/umangrustagi/">Umang Rustagi</a>, CEO of Kredivo Indonesia, highlights their commitment to innovation. They've developed an AI-enabled real-time decisioning system that analyses credit scores, verifies data, and predicts payment defaults. This partnership isn't just about success; it's about becoming the trusted digital credit platform for millions of users in the future.The collaboration between Bank Mandiri and Kredivo Finance signifies a proactive approach towards narrowing the financial inclusion gap in Indonesia. With the substantial number of internet users and widespread mobile phone usage, leveraging technology and innovative solutions can revolutionize financial services and empower individuals economically. This bold move deserves recognition and applause from all corners.In conclusion, Bank Mandiri and Kredivo Finance are tackling the challenge of financial inclusion head-on. By harnessing the power of digital solutions, they're bringing financial services to the unbanked and underbanked, propelling Indonesia towards a more inclusive and prosperous future.

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 Bank Mandiri & Kredivo: Bridging Indonesia's Banking Gap

Last week, we had the privilege of supporting Indonesian aquaculture startup <a href="https://efishery.com/en/">eFishery</a> in conducting its Public Relations activity by distributing the press release of its success in scoring a whopping $200 million in Series D funding!&nbsp;Their smart feeding system for fisheries has propelled them to become the first startup in the aquaculture industry to reach a billion-dollar valuation. Their ambitious goal is to reach one million aquaculture ponds in Indonesia by 2025 and expand internationally.The funding round was led by the Abu Dhabi-based <a href="https://www.42xfund.com/">42XFund</a>, with participation from <a href="https://www.kwap.gov.my/en/">Kumpulan Wang Persaraan (Diperbadankan)</a>, Malaysia's largest public sector pension fund, Swiss asset manager responsibility, and 500 Global. Notably, existing investors <a href="https://www.nsgroup.com/">Northstar</a>, <a href="https://www.temasek.com.sg/en/index">Temasek</a>, and <a href="https://group.softbank/en">SoftBank </a>returned for this round, and <a href="https://www.goldmansachs.com/">Goldman Sachs</a> acted as the exclusive financial advisor to eFishery.&nbsp;eFishery has made a significant impact on Indonesia's aquaculture sector, contributing 1.55% to the country's gross domestic product, according to a study by the <a href="https://ldfebui.org/">Demographic Institute of the University of Indonesia (LDUI)</a>. This is particularly noteworthy as Indonesia has the second-largest fishing and aquaculture industry globally, producing 5.8 million tons of fish annually.Founded in 2013 in Bandung, West Java, by CEO <a href="https://www.linkedin.com/in/gibran-huzaifah-6358a04a/">Gibran Huzaifah</a>, eFishery currently serves 70,000 fish and shrimp farmers across 280 cities in Indonesia. In addition to their smart feeding system, their platform includes marketplaces for selling fish and shrimp feed, fresh products to B2B consumers, and financial products for fish farmers.While Indonesia's aquaculture sector is already substantial, Huzaifah believes it has only tapped into 7% to 9% of its full potential. Challenges include fragmentation due to different business practices across the country's 34 provinces. To overcome this, eFishery localized its operations and built relationships with local players and middlemen, respecting their expertise and engaging them as local partners.Principal <a href="https://www.linkedin.com/in/iman-adiwibowo-96871724/">Iman Adiwibowo</a> of 42XFund expressed confidence in eFishery's technology and comprehensive aquaculture solutions, emphasizing their positive impact on small farmers in Indonesia. eFishery's focus on sustainability and contribution to environmental preservation aligns with its vision for a more inclusive and sustainable economy in Indonesia and globally.eFishery's recent funding success is a testament to its disruptive presence in the aquaculture industry. Keep an eye on this dynamic startup as they continue to make waves and revolutionize the sector.

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eFishery nets $200M at unicorn valuation

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