Artemis Indonesia is so happy to support <a href="https://gofood.co.id/en">GoFood</a> in introducing their new initiative called "Koleksi Juara Lokal GoFood" (GoFood's Local Champion Collection), a special category within the app that features curated menus from different regions. The aim is to boost the visibility of local culinary MSMEs to millions of loyal GoFood customers.<a href="https://www.linkedin.com/in/gedemanggala/">Gede Manggala</a>, Head of Regions &amp; External Affairs at Gojek, explained, "Based on data from the Indonesian Ministry of Cooperatives and SMEs, there were 20.76 million MSMEs that joined digital platforms as of December 2022. Even after entering the digital ecosystem, MSMEs still require support and various innovations to help them develop their businesses. In addition to technological support, the Koleksi Juara Lokal GoFood initiative is one of Gojek's efforts through GoFood to continuously promote local culinary MSMEs that have gone digital, ensuring their continued existence and sustainable growth."This latest initiative from GoFood provides opportunities for local culinary MSMEs to be more easily discovered by customers. The diverse range of regional dishes featured in the Koleksi Juara Lokal GoFood has been carefully curated based on recommendations of local specialties, legendary restaurants, hidden gems, and local favorites, as well as culinary MSMEs that have shown positive business growth and potential for further development."Through the Koleksi Juara Lokal GoFood, we aim to provide equal opportunities and visibility to local culinary MSMEs, enabling them to reach a wider customer base. This initiative was first launched in Bali in November 2022, coinciding with the G20 Summit. Now, the Koleksi Juara Lokal GoFood has been expanded to other cities, including Makassar, Medan, Balikpapan, Surabaya, Bandung, and Jabodetabek," added Gede.Furthermore, according to research conducted by <a href="https://alvara-strategic.com/">Alvara Research Center</a> in 2022, Indonesian traditional and regional food was the most commonly sold category by MSMEs, accounting for 42.3% of total respondents interviewed. This finding has also motivated Gojek to take an active role in assisting the progress of culinary MSMEs that specialize in regional dishes.<a href="https://www.linkedin.com/in/leonard-theosabrata-390380170/">Leonard Theosabrata</a>, CEO of <a href="https://smesco.go.id/">SMESCO Indonesia</a>, also expressed his thoughts on the matter, saying, "SMESCO and GoFood share a common vision to uplift culinary MSMEs. We believe that the Koleksi Juara Lokal GoFood initiative can maximize the exposure of local culinary MSMEs selling regional menus on the online platform. SMESCO Indonesia appreciates the Koleksi Juara Lokal GoFood as one of Gojek's initiatives to support millions of digitally-enabled MSMEs in achieving sustainable growth."One of the local champions in Jakarta that made it into the Koleksi Juara Lokal GoFood is Ayam Goreng Berkah Rachmat (Berkah Rachmat Fried Chicken). Established in the 1960s, Ayam Goreng Berkah Rachmat has managed to survive by maintaining its distinct flavor and quality, which has remained unchanged since its inception.Febry Setiawan, the owner of Ayam Goreng Berkah Rachmat and a GoFood business partner, shared, "The key to Ayam Goreng Berkah Rachmat's existence for over 60 years lies in selecting good ingredients, having a unique flavor, and offering competitive prices. In the digital era, we must remain adaptive to maintain our competitiveness. This is what drove Ayam Goreng Berkah Rachmat to join GoFood six years ago, and our business has proven to grow as evidenced by a 5% to 10% annual increase in revenue. Even during the pandemic, 60% of our total sales came from GoFood.""Since joining the Gojek ecosystem, we have always received the right business solutions tailored to our needs. Additionally, with Ayam Goreng Berkah Rachmat's inclusion in the Koleksi Juara Lokal GoFood, we are grateful to gain more exposure to loyal GoFood customers," Febry added.Soto Betawi H. Ma'ruf, the pioneer of the Betawi-style soto soup made from a combination of milk and coconut milk without MSG, also made it into the Koleksi Juara Lokal GoFood. Mufti Maulana, the owner of Soto Betawi H. Ma'ruf and a GoFood business partner, explained, "Since 1943, we have consistently maintained the authentic Betawi taste while keeping an open mind towards the changing times. We are grateful and delighted that, thanks to joining GoFood, Soto Betawi H. Ma'ruf has continued to grow, with a 30% increase in revenue. Now, our business can be featured in the Koleksi Juara Lokal GoFood and easily discovered by customers."The introduction of the Koleksi Juara Lokal GoFood also serves as an alternative for customers to enjoy their local culinary specialties. Offline, customers can visit restaurants with the Juara Lokal GoFood logo and place their orders through the GoFood service. To explore the diverse collection of Jabodetabek's local cuisines, GoFood customers can directly access the link bit.ly/JuaraJabodetabek or search for "Juara Lokal" in the app's main search bar.

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"Koleksi Juara Lokal": Empowering Local Culinary MSMEs to Thrive

Artemis Indonesia, a leading PR firm, once again organized its highly anticipated #FridayTraining on May 26, 2023. This weekly training session aims to enhance the skills and knowledge of the company's PR consultants. The latest session focused on Sport PR and was led by the dynamic and accomplished Senior Consultant, <a href="https://www.linkedin.com/in/yetta-angelina-purba-tondang-9b440577/">Yetta Angelina</a>.Yetta boasts an impressive background in communications, journalism, and public relations, with over a decade of experience under her belt. While her career initially began in the banking sector, her passion for media steered her towards new opportunities where she excelled in roles across TV, print, and online platforms.In addition to her impressive background, Yetta also brings valuable experience as a PR professional for <a href="https://persitafc.com/">Persita</a>, a renowned football club. Throughout her career, she has actively contributed to the promotion and communication efforts of the club, honing her skills in sports public relations.Yetta's experience with Persita has allowed her to gain a deep understanding of the unique challenges and opportunities that arise in the sports industry. Her firsthand involvement in managing media relations, coordinating press conferences, and strategizing PR campaigns for the football club has further enriched her expertise in Sport PR.By leveraging her years of experience with Persita, Yetta shared valuable insights and real-world examples during the #FridayTraining session at Artemis Indonesia. Her knowledge and expertise in sports public relations not only expanded the participants' understanding but also equipped them with practical techniques to navigate the intricacies of this specialized field.Artemis Indonesia's commitment to providing comprehensive and diverse training opportunities, combined with Yetta's expertise, solidifies the agency's position as a leader in the PR industry. Through initiatives like the #FridayTraining, Artemis Indonesia continues to empower its PR consultants, ensuring they are well-equipped to handle the demands of the ever-evolving world of sports PR.

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Artemis Indonesia Boosts PR Skills with #FridayTraining

Early this week, <a href="https://artemishub.id/home">Artemis Indonesia</a> supported <a href="https://www.gojek.com/id-id/">Gojek</a>, in partnership with the <a href="https://polri.go.id/">Indonesian National Police Traffic Corps (Korlantas Polri)</a>, recently organized a Road Safety Assembly in Jakarta. The event brought together hundreds of Gojek driver-partners to strengthen their commitment to safe driving and demonstrate support for passenger and driver safety.&nbsp;<a href="https://www.linkedin.com/in/catherine-sutjahyo-ab84262/">Catherine Hindra Sutjahyo</a>, President of Gojek's On-Demand Service Business Unit, emphasized the importance of protecting all stakeholders within the Gojek ecosystem. She highlighted Gojek's pioneering collaboration with Korlantas Polri since 2019 to enhance road safety and the extensive training provided to driver-partners.&nbsp;Chief of Korlantas Polri, Inspector General (Pol.) Firman Shantyabudi, praised Gojek and its partners for their efforts in promoting road safety and disciplined driving.&nbsp;During the assembly, Gojek driver-partners were recognized as Road Safety Pioneers and encouraged to uphold traffic regulations and raise awareness in their communities. Gojek also incorporates safety features in its app, such as an Emergency Button and Share Trip functionality.&nbsp;Additionally, the event featured the Swadaya Bazaar, supporting driver-partners with affordable vehicle maintenance products and essential goods. The Gojek Swadaya program, launched in 2016, aims to alleviate operational burdens for driver-partners and provides access to promotions and affordable services through the GoPartner app.

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Gojek and Korlantas Polri Join Forces for Safer Driving

Digital identity technology is a key driver of company growth in Indonesia. Last Wednesday (May 24th), <a href="https://artemishub.id/home">Artemis Indonesia</a> as Strategic Communication consultant of <a href="https://vida.id/">Vida</a> - a Leading Digital Identity Technology company has the privilege to support the launch of a research collaboration between VIDA and Katadata Insight Center titled "Digital Identity: Accelerating Customer Acquisition."&nbsp;The study reveals that 88% of Indonesian companies feel the need to adopt digital identity technology to boost their businesses. However, challenges such as inadequate infrastructure and low digital literacy hinder the adoption of digital identity in companies. This is unfortunate, as digital identity technology plays a vital role in establishing consumer trust amidst digital transformation challenges.As an Electronic Certification Authority (PSrE) affiliated with the Ministry of Communication and Informatics of Indonesia, VIDA strives to promote the adoption of secure and user-friendly digital identity technology. The research aims to assist businesses in understanding and strategizing the integration of digital identity technology, considering the potential risks of cybercrime such as identity fraud and theft.Digital identity serves as a fundamental credential in the digital ecosystem, providing secure and efficient online transactions. Its implementation has shown positive impacts on Indonesian companies, including improved internal processes and service speed, increased scalability and user acquisition, boosted sales, enhanced security, and empowerment of micro, small, and medium-sized enterprises (UMKM).The Ministry of Communication and Informatics highlights the importance of digital identity in ensuring legal certainty and security in electronic transactions, as traditional face-to-face interactions are no longer efficient. Certification Authorities, like VIDA, play a crucial role in providing secure credentials and establishing digital trust.The research findings indicate that 88% of companies plan to continue using digital identity technology in the future. This presents significant business opportunities for digital identity service providers, including VIDA, to cater to a wide range of businesses, from UMKMs to large enterprises. The success story of Singpass in Singapore, where legal digital identity facilitates online transactions, serves as an inspiration for Indonesia's government to continue supporting and promoting the adoption of digital identity technology for integrated and swift digital services.In conclusion, the research study "Digital Identity: Accelerating Customer Acquisition," conducted by VIDA and Katadata Insight Center, highlights the critical role of digital identity technology in Indonesian business growth. It emphasizes the need for companies to embrace this technology, overcome challenges, and leverage its positive impacts on speed, scalability, security, and social aspects of digital services provided by both public and private entities.Research report can be access <a href="https://vida.id/researchbook2023">here!</a>

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Vida Survey: Digital Identity Accelerating Customer Acquisition

<a href="https://invinyx.id/en/home">Invinyx</a>, a digital marketing agency arm of <a href="https://artemishub.id/home">Artemis Indonesia</a>, recently underwent a transformative training session led by <a href="https://www.linkedin.com/in/hirowhardana/">Hiro Whardana</a>, Co-Founder of Artemis Indonesia.&nbsp;The training focused on harnessing the power of ChatGPT, an AI language model, to enhance brand-influencer collaborations and customer engagement. With this cutting-edge training conducted just yesterday, Invinyx is poised to revolutionize the digital marketing landscape.From the training, Invinyx can embrace AI's power to transform brand performance and deliver exceptional results through:Enhanced Efficiency: By incorporating AI tools like ChatGPT, Invinyx streamlines its processes, saving valuable time and resources. AI-powered automation assists with tasks such as content creation, campaign optimization, and data analysis, allowing the agency to focus on strategic decision-making and delivering high-quality results.Personalized Interactions: AI enables Invinyx to provide personalized and engaging interactions with influencers and customers. ChatGPT facilitates dynamic and authentic conversations, enabling the agency to tailor messaging, drive customer engagement, and forge meaningful connections that resonate with target audiences.Data-Driven Insights: AI empowers Invinyx to extract valuable insights from vast amounts of data. The agency gains a deeper understanding of consumer behavior, preferences, and trends by leveraging AI algorithms. This data-driven approach enables Invinyx to refine marketing strategies, optimize campaigns, and deliver highly targeted and effective content.Improved Customer Experience: With AI-powered chatbots and customer support systems, Invinyx delivers round-the-clock assistance and personalized recommendations to customers. The availability of instant support and tailored solutions enhance the overall customer experience, fostering loyalty and satisfaction.Enhanced Campaign Performance: AI algorithms analyze data and provide real-time insights, allowing Invinyx to optimize campaign performance on the fly. By identifying trends, understanding consumer sentiment, and monitoring campaign metrics, the agency can make data-backed decisions, maximizing the effectiveness of marketing initiatives.By incorporating ChatGPT into their workflow, Invinyx has enhanced brand-influencer collaborations and customer engagement while leveraging data-driven insights to drive superior results. This innovative partnership signifies the agency's commitment to staying ahead in the rapidly evolving world of digital marketing.

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Elevates Digital Marketing with ChatGPT Training

<a href="https://www.zurich.com/">Zurich</a>, <a href="https://www.bankmayapada.com/">Bank Mayapada</a>, and <a href="https://mayapadahospital.com/">Mayapada Hospital</a> have joined forces to launch <a href="https://www.zurich.co.id/-/media/project/zwp/indonesia/docs/zurich-topas-life/produk/zoha-brochure_btn.pdf">Zurich Optimal Health Assurance (ZOHA)</a>, an innovative health protection service. With ZOHA, individuals can access affordable health insurance premiums with coverage of up to Rp40 billion per year.&nbsp;The collaboration aims to provide Indonesians with comprehensive protection plans tailored to their needs, ensuring worldwide access to top-notch medical care. ZOHA also offers cashless facilities in Indonesia, Malaysia, and Singapore, as well as compensation for gaps in existing insurance coverage.&nbsp;<a href="https://www.linkedin.com/in/budi-darmawan-55a016146/">Budi Darmawan</a>, the Director of Zurich Topas Life, declared, “The era of one-size-fits-all health protection is over. ZOHA is the answer to the diverse needs of individuals, empowering Indonesians to seize the coverage that suits them best. This partnership showcases Zurich's unwavering commitment to its customers, ensuring broad access to world-class medical care.”This exciting partnership demonstrates a commitment to delivering exceptional healthcare services and prioritizing customer satisfaction.

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ZOHA: Affordable Health Protection by Zurich and Bank Mayapada

Artemis Indonesia recently hosted a groundbreaking #FridayTraining session focused on Business Presentation and Data Visualization, equipping participants with essential skills for success in today's competitive business landscape. With a strong emphasis on effective communication and visual storytelling, the training empowered professionals to captivate audiences and convey complex data in engaging ways.The training session emphasized the significance of mastering communication skills to deliver impactful presentations. Participants learned techniques for structuring presentations, captivating audiences, and incorporating storytelling elements to create lasting impressions. This emphasis on communication excellence ensured that participants could effectively convey their messages.In today's data-driven world, the ability to transform complex information into visually appealing narratives is crucial. Artemis Indonesia's training session delved into data visualization techniques, enabling participants to select the right charts, graphs, and infographics to effectively communicate key insights. They also explored popular presentation software like PowerPoint and Google Slides, as well as advanced tools like Tableau, Power BI, and Infogram for creating visually stunning and interactive data presentations.To reinforce their learning, participants (which include team from <a href="https://invinyx.id/en/home">Invinyx</a> and <a href="https://peitho.id/">Peitho</a> - Artemis' sister companies) engaged in interactive workshops and real-world case studies. These activities allowed them to apply their newfound knowledge in practical exercises, designing presentations from scratch and visualizing real business data. The collaborative environment facilitated idea exchange and peer feedback, enhancing the learning experience.The training session also provided invaluable networking opportunities. Participants had the chance to connect with professionals from various industries, expanding their professional networks and fostering potential collaborations. The ability to build connections and share experiences further enriched the training experience.Artemis Indonesia's Business Presentation and Data Visualization training session has equipped professionals with the necessary skills to excel in the modern business world. By mastering effective communication, harnessing the power of data visualization, and leveraging innovative technologies, participants are now well-prepared to deliver impactful presentations and create visually stunning data representations. With these skills, they are poised to succeed in an increasingly competitive landscape, where effective communication and data-driven decision-making are paramount.

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Unleash Presentation & Data Visualization Mastery

In a remarkable feat of collaboration, we recently joined forces with Planet Ban to amplify their executive profile and elevate their brand reputation. This week marked a significant milestone as we embarked on a journey to secure a media interview with one of Indonesia's leading print publications. From meticulously crafting compelling messages to diligently monitoring the aftermath, our partnership played a pivotal role in shaping the narrative around Planet Ban's esteemed leadership.To kickstart this venture, we began by honing in on the key messages that would resonate with the target audience and effectively showcase Planet Ban's executive profile. Through extensive research and strategic planning, we identified the core strengths and unique attributes of the company's leadership team. By highlighting their expertise, innovation, and vision, we were able to craft a narrative that captivated readers and positioned Planet Ban as a prominent force within their industry.Armed with these powerful messages, we embarked on the next phase: securing a coveted media interview. Leveraging our established network of media contacts, we reached out to the leading print media in Indonesia, presenting a compelling case for featuring Planet Ban's executives in an exclusive interview. Our persistence paid off, and we successfully secured the opportunity to tell Planet Ban's story through the lens of their accomplished leaders.As the interview day approached, we worked closely with Planet Ban's executives to ensure they were well-prepared and poised to deliver impactful messages. We conducted media training sessions, providing valuable insights on effective communication techniques, and conducting mock interviews to build their confidence. Our goal was to equip them with the tools they needed to articulate their vision, achievements, and industry expertise with eloquence and clarity.The day of the interview finally arrived, and Planet Ban's executives took center stage, showcasing their passion, knowledge, and unwavering commitment to excellence. The interview provided a platform for them to share their journey, discuss the challenges they had overcome, and outline their ambitious plans for the future. By leveraging the power of storytelling and engaging conversation, we ensured that the audience would be captivated by the insights and inspired by the leadership displayed by Planet Ban.However, our work did not end with the publication of the interview. We recognized the importance of monitoring and managing the aftermath to safeguard Planet Ban's brand reputation. Through diligent media monitoring, we kept a close eye on the public's response to the interview, analyzing feedback, and addressing any potential concerns or misconceptions. This proactive approach enabled us to swiftly address any emerging issues and maintain the positive momentum generated by the media coverage.As the week drew to a close, we could proudly reflect on the impact we had made in raising Planet Ban's executive profile and shaping their brand reputation. By strategically highlighting their leadership qualities, securing a media interview, and vigilantly monitoring the aftermath, we successfully positioned Planet Ban as an industry leader and enhanced their credibility within the market. Together, we accomplished our goal of bolstering Planet Ban's executive profile and solidifying their position as a prominent player in their field.

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Elevating Planet Ban's Executive Profile Via Media Interview

Are you feeling a little digitally challenged lately? Do you feel like you're missing out on all the high-tech fun? Well, fear not, because the demand for digital talent is growing faster than ever, and there are plenty of opportunities to get on board.Just take a look at the <a href="https://synrgy.id/">SYNRGY Academy</a>, a corporate social responsibility program by <a href="https://www.bca.co.id/id/individu">PT Bank Central Asia Tbk (BCA)</a> in partnership with <a href="https://www.binaracademy.com/lp-bootcamp/bootcamp-premium-2">BINAR</a>. This program has attracted nearly 3,000 applicants, and only the crème de la crème were selected to participate in the intensive six-month bootcamp.The program includes various bootcamp classes such as Quality Assurance, Full-stack Web Development, UI/UX Research &amp; Design, Backend Java, Android Engineering, and Cyber Security. And the best part? Participants get to apply their knowledge directly to real-life community problems. How cool is that?<a href="https://www.linkedin.com/in/ignasius-seto-lareno-0b84a146/">Seto Lareno</a>, Director of Operations at BINAR, stressed the importance of character development in producing well-rounded digital talent. And it seems to be working, as the program's curriculum has been adopted by top brands across different sectors.But the perks don't stop there. Participants receive direct instruction from experienced mentors, acquire skills that align with industry demands, and even get access to non-technical skill enhancement workshops. Plus, they're given the opportunity to work within the BCA Group and receive support in securing employment opportunities as a BINAR bootcamp alumnus through Job Connect.<a href="https://www.linkedin.com/in/rindho-ananta-samat/">Rindho Ananta</a>, a Full-stack Web Development class participant, raves about his experience in the program, saying, "The Final Project was the most remarkable experience for me, as it entailed the application of both hard and soft skills. By enrolling in the SYNRGY program, students not only acquire knowledge pertinent to their selected courses but also develop practical abilities that are commonly utilized in their future careers. This was a crucial milestone for me as I took a major step towards entering the professional world."<a href="https://www.linkedin.com/in/hera-f-haryn-aab321b9/">Hera F. Haryn</a>, BCA EVP Corporate Communication &amp; Social Responsibility, hopes that the SYNRGY Academy will promote Indonesia's digital economy by nurturing talent. And with the growing demand for digital skills, it seems like this program is just the beginning.So, if you're feeling left behind in the digital age, don't fret. The opportunities are out there, and programs like the SYNRGY Academy are paving the way for the next generation of digital talent.

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