In our quest for professional growth and adaptability, we recently organized a knowledge-sharing event dedicated to enhancing consultants' expertise in serving overseas clients. The event, featuring our own Consultant team <a href="https://www.linkedin.com/in/anggreni-oktavia/">Anggreni Oktavia</a>, underscored the firm's commitment to equipping consultants with the knowledge, skills, and global perspectives necessary to thrive in a rapidly evolving industry.This week's training session placed a spotlight on the intricacies of managing overseas clients and was headlined by our PR Consultant, Aggreni Oktavia. Drawing from her wealth of experience, Anggreni led an engaging discussion titled "PR for Foreign Brand," centered around strategies for establishing and solidifying the reputations of international brands in the diverse Indonesian market. She also emphasized the importance of understanding local customs, values, and consumer preferences to forge strong relationships with overseas clients.The session left participants with a renewed sense of preparedness and confidence in catering to the needs of multinational and regional brands. Armed with a deeper understanding of the Indonesian market and the nuances of handling overseas clients, the consultants are now primed to deliver exceptional service while catering to the unique demands of international brands. Consultants also gained valuable insights into incorporating these nuances into their PR and communication strategies to effectively resonate with the target audience and succeed in the Indonesian market.Additionally, the session addressed overcoming language and communication barriers when working with foreign clients, providing consultants with invaluable tools to navigate cultural disparities and adapt their approaches accordingly. Armed with this knowledge, consultants are now well-prepared to cater to the needs of multinational and regional brands, solidifying their position as exceptional service providers.This event reflects the firm's ongoing commitment to continuous professional development, enabling them to offer unparalleled expertise and innovative solutions to their clients. By embracing the diversity of global markets and fostering a culture of learning, the firm remains at the forefront of the industry, poised to deliver invaluable insights and services to clients operating on a global scale.#ProfessionalDevelopment #ConsultingExcellence #GlobalPerspectives #OverseasClients #PRStrategies #IndonesianMarket #ContinuousLearning

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Overseas Client Expertise & PR Strategies Training

<a href="https://www.bca.co.id/id/individu">BCA</a> continues to demonstrate its unwavering dedication to preserving the country's rich arts and culture. As part of its <a href="https://www.bca.co.id/id/tentang-bca/csr/bakti-bca/solusi-sinergi-bca">Bakti BCA</a> program, which focuses on Synergy Solutions, BCA actively supports various cultural initiatives aimed at fostering community development in the realms of culture, health, environment, and empathy. By partnering with reputable institutions, BCA ensures the success of these programs while promoting the nation's artistic legacy.Underlining its commitment to the creative industry and national tourism, BCA has recently announced its involvement in several major events. These partnerships not only facilitate the development of the creative economy but also highlight BCA's role as a catalyst for positive change.BCA has proudly assumed the position of the official banking partner for Coldplay's highly anticipated <a href="https://www.coldplay.com/">"Music of The Spheres World Tour 2023"</a> concert. Scheduled to take place on<a href="https://www.pk-ent.com/concert/coldplay-music-of-the-spheres-world-tour-jakarta"> November 15, 2023, at Gelora Bung Karno,</a> this collaboration further solidifies BCA's commitment to supporting the resurgence of the creative economy in Indonesia.In addition to providing payment access, BCA appreciates Coldplay's dedication to environmental sustainability during their tour. This shared focus on promoting environmental, social, and governance (ESG) values aligns perfectly with BCA's own commitment to eco-friendly operations and innovation, reinforcing the bank's role in supporting low-carbon businesses.Building on its success as the official banking partner for <a href="https://charlieputhinjakarta.com/">Charlie Puth's "The Charlie Live Experience"</a> concert, BCA continues to champion the creative economy. The concert, set to take place on October 8, 2023, at the Beach City International Stadium in Jakarta, serves as another testament to BCA's commitment to revitalizing the creative industry.Furthermore, BCA proudly sponsors the esteemed <a href="http://store.jazzgunung.com/ticket/jazz-gunung-bromo-2023">Jazz Gunung Bromo 2023</a> event. Recognized globally, this jazz music festival harmoniously combines ethnic jazz compositions with the breathtaking landscapes of Mount Bromo. Set to be held from July 21-23, 2023, at the Open Amphitheater of Jiwa Jawa Resort in Wonotoro, Probolinggo Regency, East Java, the event promises to showcase renowned musicians, as it has in previous editions.<a href="https://www.linkedin.com/in/hera-f-haryn-aab321b9/">Hera F. Haryn,</a> EVP of Corporate Communication &amp; Social Responsibility at BCA, expressed her excitement about the collaboration, saying, "Since 2009, we have worked closely with the founders of Jazz Gunung Bromo to support the development of the music industry and national tourism. As we mark the 15th year of this collaboration, we increasingly recognize the importance of Jazz Gunung Bromo as a platform to promote Indonesia's natural beauty and art, advance the creative economy in the vicinity of Mount Bromo, and support the government's Proud Tourism in Indonesia program."Concluding its string of partnerships, BCA has been entrusted with supporting the <a href="https://titimangsa.or.id/home/home1">"Satu dalam Cita" </a>event. Scheduled to take place from June 23-25, 2023, at Pura Mangkunegaran in Solo, Central Java, this event is a continuation of the successful Epilog Calonarang Sudamala performance held in 2022. BCA's participation reflects the company's unwavering commitment to preserving Indonesian arts and culture. The cultivation of cultural programs remains a key focus within the Bakti BCA program's Synergy Solutions pillar.As a national bank, BCA is enthusiastic about contributing to the preservation and celebration of art and culture. Recognizing that art and culture play a vital role in shaping a dynamic and inclusive society, BCA aims to promote economic growth, uplift the welfare of local artists, and generate multiplier effects that contribute to the nation's overall economic development.BCA's continuous support for major events underscores its dedication to preserving Indonesian arts and culture. Through these collaborations, BCA not only strengthens the creative industry and national tourism but also safeguards the nation's heritage for generations to come.

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BCA Empowers Indonesian Culture

Last Tuesday, Artemis Indonesia supported <a href="https://www.gojek.com/id-id/">Gojek </a>to fulfill their commitment to continuous innovation in providing a wide range of cutting-edge mobility solutions for the community. The latest collaboration with<a href="https://www.jakarta.go.id/"> the Provincial Government of DKI Jakarta</a> resulted in the inauguration of the Palmerah Shelter, a pickup point for Gojek's GoRide Instant service. Located strategically near the Palmerah Station and Transjakarta Palmerah Market Bus Stop, the shelter contributes to traffic orderliness while offering seamless multi-modal transportation experiences.<a href="https://www.linkedin.com/in/gedemanggala/">Gede Manggala</a>, Head of Regions &amp; External Affairs at Gojek, highlighted the significance of the shelter in combining physical and digital infrastructure to provide the best mobility experience. GoRide Instant bookings save three times the waiting time compared to regular services, enhancing the efficiency of multi-modal journeys. Additionally, Gojek's GoTransit feature enables users to purchase public transportation tickets within the app, consolidating various transportation needs into a single platform.Chaidir, Deputy Mayor of Central Jakarta, praised Gojek's innovation in supporting the government's public transportation initiatives. The Palmerah Shelter, integrated with KRL Stations and Transjakarta Bus Stops, serves as a convenient connection for public transportation users. It not only benefits traffic management but also provides a comfortable waiting area for driver partners, contributing to their ability to offer exceptional service.Gojek's network of shelters and GoRide Instant services extends beyond Palmerah, covering 13 stations in the Jabodetabek area, including Juanda, Tanah Abang, Manggarai, Kebayoran Baru, Duren Kalibata, Bekasi, Depok Baru, Bogor, Sudimara, Cakung, Tangerang, and Kranji. These initiatives align with Gojek's commitment to revolutionize mobility and enhance the overall transportation experience for users.

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Inauguration of Palmerah Shelter Revolutionizes Mobility

After enduring the challenges brought by the pandemic for three years, Artemis Indonesia has embarked on a new operational journey. The company, which previously had to adapt to remote work arrangements, is now thrilled to witness its employees come together once again in the office. However, the pursuit of an optimal office environment to foster productivity and well-being remains a priority, leading to ongoing operational changes.The company's latest initiative involves the implementation of a Hybrid 2.3 work schedule, allowing employees to work two days in the office and three days remotely from home. With the pandemic situation gradually improving and the government's decision to lift mask mandates both indoors and outdoors, Artemis has adjusted its work policy to the new Hybrid 3.2 model. Under this model, employees gather and collaborate in the office on Tuesdays, Wednesdays, and Thursdays, while Mondays and Fridays offer the flexibility to work from any location.To support this progressive work arrangement, Artemis has leveraged the power of technology in its HR operations. The company has introduced a user-friendly HRIS application called EATS (Employee Activity Tracking System) to facilitate various HR-related tasks and attendance management. Spearheaded by <a href="https://www.linkedin.com/in/danielgnw/">Daniel Gunawan</a>, the esteemed People Operation Manager at Artemis Indonesia, comprehensive training sessions and extensive familiarization efforts have enabled all employees to navigate the EATS application effortlessly.The adoption of this cutting-edge HR technology has revolutionized the way Artemis Indonesia manages its HR processes. By empowering employees with an efficient and intuitive platform, the company ensures that all their HR needs are met promptly and conveniently. Whether it's attendance tracking, leave management, or accessing important HR resources, the enhanced HR infrastructure has streamlined operations and provided a seamless experience for all Artemis members.Embracing the Hybrid 3.2 work model and implementing advanced HR technology represents Artemis Indonesia's commitment to creating a conducive and agile work environment. The company recognizes the importance of adapting to evolving circumstances while prioritizing the well-being and productivity of its workforce. By leveraging technology and fostering a flexible work culture, Artemis continues to set a benchmark for innovative practices in the industry.As the world recovers from the pandemic's impact, Artemis Indonesia serves as a shining example of resilience, adaptability, and innovation. With a renewed operational framework and state-of-the-art HR infrastructure, the company stands ready to thrive in the post-pandemic era while prioritizing the needs of its valued employees.

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Artemis Indonesia: Streamlining HR Operations

Today we held a specialized training session on strategic thinking titled "Achieving Goals with Smart Decisions." Led by Co-Founder <a href="https://www.linkedin.com/in/hirowhardana/">Hiro Whardana</a>, the session was part of the company's routine #FridayTraining initiative.Participants from diverse backgrounds and business units (from <a href="https://invinyx.id/en/home">Invinyx</a> and <a href="https://peitho.id/">Peitho</a>) gathered at <a href="https://goo.gl/maps/AWwDMwoeRH8vEsLV6">Artemis Indonesia's office</a> to learn from Whardana's expertise in strategic planning and decision-making. Through interactive discussions and practical examples, he emphasized the importance of making informed choices to attain organizational objectives.Whardana's training covered frameworks and tools for analyzing market trends, assessing risks and opportunities, and developing strategic plans aligned with business goals. He also highlighted the value of adaptability and creativity in a rapidly changing business landscape.Artemis Indonesia's commitment to employee development is evident through its regular #FridayTraining sessions. By investing in their team members' strategic thinking skills, the company aims to empower them to overcome challenges and achieve success.

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Hiro Whardana Leads Strategic Thinking Training

Congratulation to <a href="https://www.pupukkaltim.com/id/home">PT Pupuk Kalimantan Timur (Pupuk Kaltim)</a>, an agrochemical company based in East Kalimantan, has secured the top position in the global Environmental, Social, and Governance (ESG) Risk Rating by Sustainalytics. Outperforming 73 other agrochemical companies, Pupuk Kaltim has been recognized for its commitment to ESG practices.<a href="https://www.linkedin.com/in/rahmad-pribadi-157092b/">Rahmad Pribadi</a>, the President Director of Pupuk Kaltim, expressed gratitude for the achievement and highlighted the company's integration of ESG into its operations. The company's score of 21.3 in the ESG Risk Rating indicates a medium risk of financial impacts from ESG factors.Pupuk Kaltim has shown dedication to environmental contributions by aiming for a 32% reduction in emissions and supporting the government's Net Zero Emission goals. The company has implemented initiatives such as co-firing coal boilers with palm biomass and utilizing solar power plants for reduced emissions.In addition to environmental efforts, Pupuk Kaltim prioritizes social initiatives, empowering farmers and local communities through programs like MAKMUR. The company has also demonstrated strong corporate governance, receiving a "Very Good" rating for its GCG Score in 2022.Pupuk Kaltim's success sets it as a global benchmark for ESG practices and reinforces its commitment to sustainability and responsibility for future generations. At Artemis Indonesia, we take immense pride in Pupuk Kaltim's achievements and eagerly look forward to supporting their future endeavors.

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Pupuk Kaltim Leads Global ESG Rating

<a href="https://planetban.com/">Planet Ban</a>, a valued client of Artemis Indonesia, has clinched the highly sought-after distinction of being named Indonesia's Top Brand 2023. In an annual nationwide survey conducted by <a href="https://frontier.co.id/">Frontier</a>, the independent research firm, the Top Brand accolade serves as a key barometer for gauging a brand's performance. It not only recognizes past achievements but also provides insights into future prospects through the measurement of the Top Brand Index (TBI).The comprehensive Top Brand survey, carried out simultaneously in 15 major cities including Jabodetabek, Bandung, Semarang, Yogyakarta, Surabaya, Malang, Medan, Palembang, Makassar, Pekanbaru, Denpasar, Balikpapan, Banjarmasin, Samarinda, and Manado, engaged a significant respondent base of 12,000 individuals. The survey comprised 8,000 randomly selected respondents for the Top Brand Award Phase II-2023, 1,800 random samples from the retail sector, and an additional 2,200 booster samples.Covering an extensive range of 324 product categories such as food and beverages, pharmaceuticals, personal care, sports equipment, office supplies, electronics, household products, home furnishings, automotive, building materials, real estate, agriculture and plantations, retail, and more, the Top Brand Index evaluation employed three crucial parameters.The first parameter, known as top of mind awareness, assessed the brand that respondents spontaneously mentioned upon hearing the respective product category. The second parameter, last used, identified the brand most recently consumed or utilized by respondents within a single re-purchase cycle. Lastly, future intention gauged the brand that respondents expressed a desire to use or consume in the future. Each parameter's value for a particular brand within a specific product category was determined by calculating the brand's frequency relative to the overall frequency of all brands.The Top Brand Index was derived by computing the weighted average of each parameter. To be recognized as a Top Brand, brands had to meet two criteria: first, achieve a minimum Top Brand Index of 10.0%; and second, rank within the top three positions based on the survey results within their respective product categories. It is worth noting that multiple brands, up to a maximum of three, could earn the prestigious "Top Brand" distinction within a single product category.In a stunning triumph within the Retail Motorcycle Tire category, Planet Ban secured the top position this year, boasting an impressive TBI score of 66.6%. The brand's exceptional success can be attributed to its astute understanding of customer needs, unwavering commitment to fulfilling promises, adherence to the highest quality standards, and the establishment of personalized connections through an unparalleled customer experience.Artemis Indonesia, a leading communications agency, expresses immense pride in its collaboration and direct involvement in shaping Planet Ban's communication strategy in Indonesia. The esteemed accolade not only amplifies the spirit of teamwork but also motivates them to forge enhanced and efficient partnerships. Ultimately, their shared goal is to enable more motorcycle enthusiasts in Indonesia to relish the remarkable quality products and services offered by Planet Ban.As Planet Ban continues to raise the bar within the industry, its triumph serves as a testament to the significance of customer-centric approaches and reinforces the value of establishing strong brand recognition in the fiercely competitive Indonesian market.

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Planet Ban: Indonesia's Top Brand 2023 with TBI 66.6%

<a href="https://www.bca.co.id/id/individu">BCA</a>, one of the esteemed retainer clients of Artemis Indonesia, proudly presents the much-anticipated collaboration event titled "Satu dalam Cita." This remarkable series of events, organized by renowned cultural organizations such as SUDAMALA Performance, Pasar Kangen, and Royal Heritage Dinner, will be held at the enchanting <a href="https://puromangkunegaran.com/">Pura Mangkunegaran in Solo</a>.Following the resounding success of the traditional theater performance "Sudamala: From Epilog Calonarang" held last year at the <a href="https://anri.go.id/">National Archives Building</a> in Jakarta, <a href="https://titimangsa.or.id/home/home1">Titimangsa</a>, in collaboration with <a href="https://katadata.co.id/">Katadata</a> and Pura Mangkunegaran Solo, will once again showcase their creative brilliance.<a href="https://www.linkedin.com/in/hera-f-haryn-aab321b9/">Hera F. Haryn</a>, the Executive Vice President of Corporate Communication and Social Responsibility at BCA, emphasized that the bank's participation in this event stems from its unwavering commitment to preserving Indonesian cultural heritage.&nbsp;"We take immense pride in being entrusted with the opportunity to partake in the collaboration 'Satu dalam Cita,' which encompasses the Epilog Calonarang Sudamala performance, Pasar Kangen, and Royal Heritage Dinner. As a national bank, BCA is dedicated to upholding and celebrating arts and culture, recognizing their integral role in shaping a dynamic and inclusive society. We hope that these performances will ignite a profound love for the cultural richness and identity of the Indonesian archipelago, especially among the younger generation, inspiring them to preserve it. Furthermore, we anticipate that this cultural endeavor will serve as the epicenter of the creative economy movement, elevating the welfare of artists and stimulating the economic multiplier effect, ultimately contributing to the growth of our nation's economy," Hera concluded.BCA has consistently demonstrated its commitment to the preservation of Indonesian cultural heritage through its <a href="https://www.bca.co.id/en/tentang-bca/CSR/Bakti-BCA">Bakti Budaya BCA CSR</a> program since 2012. Through various initiatives undertaken by BCA under Bakti Budaya BCA, the bank strives to raise awareness among the younger generation and the community about the arts in Indonesia, fostering a deep appreciation for preservation and nurturing the cultural community's welfare.Tickets for the captivating SUDAMALA Performance: Starting from Epilog Calonarang on June 24th and 25th, 2023, at Pura Mangkunegaran, Solo, are available for purchase at <a href="http://www.titimangsa.or.id/">www.titimangsa.or.id</a>. For more information and ticket orders, please contact 085216578851.

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Collaboration Satu Dalam Cita

Last week we have the privilege in supporting <a href="https://www.zurich.co.id/id-id">Zurich Indonesia</a>, a leading insurance company, announcing a 10% year-on-year growth in consolidated profits for the fiscal year 2022. The company, however, did not disclose the exact amount of its earnings. <a href="https://www.linkedin.com/in/edhi-tjahja-negara-762a7570/">Edhi Tjahja Negara</a>, President Director of PT Zurich Asuransi Indonesia Tbk, attributed the consolidated profit growth to the increased gross premium income across its three business lines.In a detailed breakdown, the general insurance business of Zurich Indonesia recorded a gross premium of Rp 2.7 trillion in 2022, representing a 3% annual growth. The Shariah-compliant insurance segment experienced significant growth, with a gross premium income of Rp 389 billion, marking a remarkable annual increase of 43%. Furthermore, Zurich Indonesia's Shariah-compliant insurance business achieved a notable 40% penetration rate for travel insurance related to the umrah pilgrimage. On the other hand, the life insurance business generated a gross premium income of Rp 865.5 billion, reflecting a 4% annual growth. It is worth noting that the life insurance segment achieved its first-ever profit since its establishment."We have observed robust growth in our life insurance business through agency channels and bancassurance compared to the previous year," stated Edhi during the Zurich Media Gathering held on Thursday, May 25, 2023. Edhi also highlighted that Zurich Indonesia currently serves 3.5 million customers, with more than 100,000 new policyholders added in the first quarter of 2023.Meanwhile, <a href="https://www.linkedin.com/in/chris-bendl-8558a1b/">Christopher Franz Bendl</a>, Country Manager of Zurich Indonesia, disclosed during the same event that the company had disbursed a total of Rp 1.3 trillion in claims throughout 2022. Out of this amount, general insurance claims accounted for Rp 1.1 trillion, while life insurance claims and Shariah-compliant insurance claims reached Rp 99.7 billion and Rp 85.6 billion, respectively."The growth of Zurich Indonesia's business is a testament to the company's commitment to providing the best products and customer-oriented services," emphasized Bendl.Aside from its strong business performance, Zurich Indonesia remains dedicated to implementing sustainability principles and engaging in various social responsibility initiatives. Among these initiatives is the Zurich Entrepreneurship Program, which primarily focuses on education. Through this program, Zurich Indonesia has empowered 9,000 SMA/SMK students and 50 schools across Indonesia.As an agency that places great importance on education and human resource development, Artemis is proud of Zurich's achievements. It further inspires us to support Zurich's communication activities in the Indonesian market.

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