In early October, Artemis teamed up with *<a href="https://www.kredivo.id/">Kredivo*</a>, one of Indonesia's leading digital credit companies, to continue their expansion into Tier 2 and 3 cities, primarily focusing on providing access to credit for those who have faced financial limitations. <a href="https://en.wikipedia.org/wiki/Manado">Manado</a>, a city in Eastern Indonesia, has been a priority for Kredivo since November 2020, and the growth of Kredivo users in this region has surged by a staggering 9-fold this year, accompanied by partnerships with over 8 local merchants. Furthermore, the local economy in this region has shown progressive growth since 2016, as evident in North Sulawesi's economic growth in Q2 2023, which reached 6.28% year-on-year.<a href="https://www.linkedin.com/in/indina-andamari-398233ab/?originalSubdomain=id">Indina Andamari</a>, SVP Marketing &amp; Communications at Kredivo, expressed, “We see Manado as a region with high economic growth potential, especially in the creative and tourism sectors. Therefore, we believe that the introduction of optimal digital credit access in this area can accelerate regional economic growth. Our focus in Manado is to partner with as many local merchants as possible to empower the local potential while making it easier for consumers to access credit by providing low-interest Paylater payment methods, which are increasingly preferred by the community for shopping.”Presently, several well-known local merchants have integrated with Kredivo, including Suara Elektro, Kana Cell, MMB Group, Cindy Cell, Parafone, Dio Cell, Planet Gadget, and Plaza Bangunan. The integration of local merchants with Kredivo is expected to boost their transaction frequency and expand their market reach. According to Kredivo's internal data, offline transactions in Manado have increased by up to 42% in 2023 compared to 2022, particularly in gadget &amp; electronics and food categories. Moreover, Kredivo's data reveals that the average order value at Kredivo's merchant partners has more than doubled, and transaction frequency has tripled. In the future, Kredivo aims to integrate with dozens of local favorites in Manado, including small and medium-sized businesses.In addition to providing value for merchants, Kredivo also offers convenience to users by enabling flexible installment plans of up to 12 months with interest rates starting at 0% at thousands of offline and online merchants, with a credit limit of up to 50 million Indonesian Rupiah. Through the Kredivo app, users can top up their phone credit, purchase data packages, pay for pre-paid electricity (PLN), and settle other bills. Kredivo has also partnered with PT FinAccel Digital Indonesia, known for its <a href="https://kredifazz.id/index.html">"KrediFazz"</a> platform, to provide affordable unsecured loans."As an officially licensed and regulated financial platform under the supervision of the OJK (Financial Services Authority of Indonesia), Kredivo is committed to responsible lending. This includes offering reasonable and affordable interest rates, being selective in extending credit to users with a demonstrated low default rate, and providing proportional credit limits based on the consumer's ability to repay. Additionally, Kredivo actively engages in educational activities to promote wise use of Paylater services. In 2021, we launched the 'Generasi Djempolan' (Outstanding Generation) campaign in Manado to encourage the younger generation to be financially literate and make wise choices when using digital financial services," concluded Indina.Kredivo has rolled out promotional offers for Manado users, valid across all local merchant partners until December 31, 2023. Kredivo users in Manado have the opportunity to enjoy a 5% discount of up to 500,000 Indonesian Rupiah and one month of free installment for a 12-month tenor. Furthermore, Kredivo introduces the "Kredivo Gadget Fair," a gadget shopping program at participating local merchants in several Indonesian cities, including Manado, from October 1 to November 30, 2023. Users shopping for gadgets during this period have the chance to win an iPhone 15 and many other exciting prizes.

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Kredivo Empowers Manado's Growth

In a momentous event for both the city of <a href="https://en.wikipedia.org/wiki/Pekalongan">Pekalongan</a> and <a href="https://mcdonalds.co.id/">McDonald's Indonesia</a>, early this month the renowned fast-food brand under <a href="https://reksonasionalfood.web.indotrading.com/about">PT Rekso Nasional Food</a>, celebrated the grand opening of its 300th restaurant in Pekalongan, a city known as the most important port city in Central Java and is famous for its batik. This achievement marks a significant milestone, further solidifying McDonald's presence in Indonesia for over three decades.McDonald's Pekalongan, situated at <a href="https://maps.app.goo.gl/UMPXWoUc5GrQ6zGw5">Jl. Urip Sumoharjo No. 58</a>, made its debut on September 11, 2023, becoming the first McDonald's restaurant to grace the batik-rich city. The restaurant boasts a unique design concept adorned with Pekalongan's distinctive batik motifs, offering a blend of modern convenience and local cultural charm."McDonald's Indonesia has been an integral part of the Indonesian and Indonesian family experience for over three decades. As a leading fast-food restaurant, we aim to get closer to our customers and delight them with a diverse menu that not only promises deliciousness but also quality. The opening of our 300th restaurant is a testament to our commitment to providing the best service for the satisfaction of our customers," stated <a href="https://www.linkedin.com/in/meta-rostiawati-9353931/?originalSubdomain=id">Meta Rostiawati</a>, Associate Director of Communications at McDonald's Indonesia.In line with this commitment, McDonald's Indonesia continues to make positive contributions to the surrounding community. Under the #McDBerbagi (McDShares) program, McDonald's Indonesia had the opportunity to spread happiness by providing meal packages to 300 children in orphanages in Pekalongan. This gesture serves as a token of appreciation for the support the community has given, enabling McDonald's to reach this remarkable milestone of opening its 300th restaurant in Indonesia.But that's not all; McDonald's Indonesia also donated 300 trash bins to the residents of Kelurahan Podosugih in Pekalongan, showing support for the community's commitment to creating a clean and comfortable environment. The symbolic handover of these 300 trash bins took place at the McDonald's Pekalongan restaurant and was received by Mr. Paryono, the Head of Kelurahan Podosugih.Furthermore, the presence of McDonald's in Pekalongan is expected to boost the city's economic activity by creating new job opportunities for locals, both as restaurant employees and vendor partners to meet the operational needs of the restaurant. "McDonald's Indonesia is committed to making a positive impact wherever our restaurants stand. We are confident that McDonald's Pekalongan will become the preferred dining choice for the community and contribute positively to the economic development of Pekalongan City," Meta added.Occupying a spacious 1930 square meters of land, McDonald's Pekalongan operates 24/7 and offers various key facilities for the convenience of customers enjoying meals with their families and loved ones. These amenities include a Party Room, Playland (children's play area), prayer room, Drive-Thru, free Wi-Fi access, and Self-Ordering Kiosks (SOK) to simplify the ordering process for customers.McDonald's Indonesia's commitment to providing quality food and making a positive impact on local communities is evident in the opening of its 300th restaurant in Pekalongan, a city that holds a special place in the heart of Indonesia's cultural heritage.

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McDonald's Indonesia: 300th Restaurant in Pekalongan!

In the midst of growing awareness about the importance of both healthcare and future investments, flexibility in managing family financial planning has become crucial.&nbsp;Last Wednesday, Artemis Indonesia joined hands with <a href="https://www.zurich.co.id/id-id">PT Zurich Topas Life (Zurich)</a> to unveil the <a href="https://www.zurich.co.id/en/produk-asuransi/untuk-hidup/zurich-plan-protector">Zurich Plan Protector</a>, a new product that promises a premium refund of up to 200% of the total premiums paid. This innovative insurance policy offers a comprehensive financial planning and life protection solution, catering to professionals and families, with customizable benefit plans to meet individual needs.<a href="https://www.linkedin.com/in/richardferryanto/?originalSubdomain=id">Richard Ferryanto</a>, the President Director of PT Zurich Topas Life, explained, "We understand that customers not only want to plan for their future but also desire protection that can be tailored to their unique requirements. Recognizing these needs, we are proud to launch the Zurich Plan Protector, which gives customers the freedom to choose when they want to make payments and receive benefits, allowing them to plan for their future with peace of mind."With the predicted strong economic growth this year, estimated to fall within the range of 4.5% to 5.3%, the public is increasingly motivated to engage in more robust financial planning. The Zurich Plan Protector steps in as a solution to assist customers in their financial endeavors, including asset purchases, financing, and estate planning, all aligned with their life goals.One of the standout features of the Zurich Plan Protector is its inclusivity. It can be obtained from as early as 30 days of age to 100 years. Additionally, customers have the flexibility to choose the premium payment period, which can range from as short as 1 year to a maximum of 10 years, and the benefits can be enjoyed for up to the 20th year.Richard Ferryanto emphasized, "With the Zurich Plan Protector, customers can strategically plan for needs such as education funds, retirement funds, and emergency reserves, all while experiencing growth in the value of their investments, tailored to the diverse needs of different families, and ensuring robust life protection."The Zurich Plan Protector is readily available through the extensive Zurich Agency network and in partnership with Bank Mayapada Internasional. For more comprehensive information about this innovative product, interested parties can visit the official Zurich website at<a href="https://www.zurich.co.id/">&nbsp;zurich.co.id</a>.The Zurich Plan Protector offers the flexibility that families need to navigate their financial future, making it easier than ever to strike a balance between planning for tomorrow and safeguarding today!

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Zurich Plan Protector: Your Financial Future, Your Way

Determining the "best" burger is subjective, as it caters to individual preferences. Some crave classic, no-frills burgers, while others savor gourmet creations with diverse toppings and flavors. Ultimately, what makes a burger the best is a personal choice.Last week, Artemis assisted <a href="https://mcdonalds.co.id/">McDonald’s Indonesia</a>, under <a href="https://reksonasionalfood.web.indotrading.com/">PT Rekso Nasional Food</a>, in introducing the <a href="https://mcdonalds.co.id/promo/best-burger">Best Burger</a>. This initiative reflects McDonald's commitment to enhancing product quality and satisfying loyal customers of over 30 years. The global effort aims to transform cooking techniques, presentation, and ingredients to deliver burgers that are hotter, juicier, and tastier."Favorites like the Big Mac and Cheeseburger have captivated customers worldwide. We continually innovate to provide top-notch food quality. Global research revealed that by refining the cooking process, we can create hotter, juicier, and tastier burgers," said <a href="https://www.mmaglobal.com/zh-hans/node/41986">Caroline Kurniadjaja</a>, McDonald's Indonesia's Associate Director of Marketing.Customers can discern three major improvements in the Best Burger: the bun, the beef patty, and accompanying ingredients. McDonald’s Indonesia has tailored bun formulations for each menu. The Big Mac bun, for instance, now includes potato starch and butter &amp; brioche flavor for a softer texture that complements the savory beef and rich sauce. Similarly, the buns for the Cheeseburger, Double Cheeseburger, and Triple Cheeseburger have been enriched for increased softness."In fast-food settings, minor changes can have a significant impact. We've been preparing since 2020 to introduce the Best Burger with the highest quality to over 290 McDonald’s restaurants across Indonesia. This commitment includes using 100% halal beef processed without additional flour, preservatives, or dyes. We cook it without oil, seasoning only with salt and pepper to preserve the beef's flavor," explained <a href="https://www.linkedin.com/in/setyo-agus-widodo-a7399b71/?originalSubdomain=id">Setyo Agus Widodo</a>, Assistant Manager of Quality Assurance at McDonald’s Indonesia.In addition to premium ingredients, the grilling process has been optimized for tender, juicy meat while ensuring food safety. Diced onions added directly to the grill create an enticing caramelization effect. The holding time for cooked meat has been reduced to 10 minutes, ensuring hotter and juicier servings, complemented by perfectly melted cheese and fresh veggies.A key factor in the Best Burger's delectability is the Burger Master, responsible for ensuring McDonald’s new standards are met. "We've trained over 1500 selected crew members to become Burger Masters. They master preparation techniques, grill meat to perfection, and follow assembly processes to produce hotter, juicier, and tastier burgers," said Olia M Sidik, Associate Director of Training at McDonald’s Indonesia.Remarkably, McDonald's changes do not affect product prices. Fans can now enjoy the Best Burger standard at all Indonesia restaurants, whether dining in, ordering takeaway, using the drive-thru, or through delivery services like McDelivery, <a href="https://www.gojek.com/gofood/">GoFood</a>, <a href="https://food.grab.com/id/id/">GrabFood</a>, and <a href="https://www.shopeefood.co.id/">ShopeeFood</a>."We are confident that the introduction of the Best Burger will garner a positive response from the community, cementing McDonald’s Indonesia as a favorite fast-food restaurant with the best burger menu items that are not only delicious but also of high quality," Caroline concluded.

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McDonald's Best Burger: Hotter, Juicier, and Tastier

Last Friday, we helped one of our retainer clients <a href="https://www.gojek.com/en-id/">Gojek</a>, a subsidiary of <a href="https://www.gotocompany.com/">PT GoTo Gojek Tokopedia (IDX: GOTO)</a>, make waves in the transportation industry with the official launch of <a href="https://www.gojek.com/blog/goride/goride-transit/">GoRide Transit</a>—a groundbreaking solution that seamlessly integrates multiple modes of travel.In a bold move that's set to revolutionize on-demand services, Gojek has introduced GoRide Transit, a multimodal travel solution that effortlessly blends private ride-hailing services with public transportation. This cutting-edge service enables consumers to book an entire multimodal journey in a single transaction, encompassing GoRide rides to and from train stations, as well as trips on the <a href="https://commuterline.id/">KRL Commuter line</a>, making Gojek the global pioneer in this revolutionary approach.The rollout of GoRide Transit commenced quietly in early September 2023, and it was officially unveiled at the prestigious "Hub Space X KAI Expo 2023" exhibition, hosted by the <a href="https://www.dephub.go.id/">Ministry of Transportation Republic of Indonesia</a>.<a href="https://www.gotocompany.com/about-us#board-of-directors">Patrick Walujo</a>, CEO of GoTo Group, emphasized the strategic importance of GoRide Transit, stating, "GoRide Transit is a pivotal component of our strategy to expand our market reach, particularly among value-conscious consumers. It also aligns perfectly with the Government's ongoing efforts to boost public transport ridership in Indonesia, a move that will contribute significantly to reducing the country's carbon emissions in line with GoTo's Three Zeros commitments."<a href="https://newsroom.gojek.com/id-id/about/leader/catherine-hindra-sutjahyo/">Catherine Sutjahyo</a>, President of On-Demand Services at GoTo Group, underscored the company's commitment to enhancing the lives of Indonesian consumers, saying, “The launch of GoRide Transit reaffirms our position as trailblazers in multimodal mobility solutions. It is a testament to our continued commitment to provide services that offer unmatched value and convenience to our users.”GoRide Transit brings several compelling benefits to consumers:1. Affordability: By fusing private ride-hailing services with public transportation, consumers can enjoy substantial cost savings, particularly on longer journeys from suburban areas to Jakarta's bustling downtown. Research conducted by the <a href="https://pustral.ugm.ac.id/">Center for Transportation and Logistics Studies at Gadjah Mada University (PUSTRAL UGM)</a> suggests that GoRide Transit can slash the cost per trip by up to 27% compared to previous travel methods.2. Speed: The integration of public transport into daily commutes results in reduced travel times for consumers. PUSTRAL UGM's research reveals that GoRide Transit users experienced a 15% reduction in travel time compared to other transportation options.3. Convenience: Booking an end-to-end trip through a single transaction has never been more convenient. GoRide Transit offers multiple cashless payment options and serves as a comprehensive trip planner, providing valuable information such as estimated travel times, recommended routes, station locations, and step-by-step guidance on accessing GoRide last-mile services.<a href="https://ppid.dephub.go.id/informasi-berkala/index#show">Budi Karya Sumadi</a>, Minister of Transportation of the Republic of Indonesia, welcomed this innovative collaboration between public and private transportation operators, highlighting its potential to create a safer, more comfortable, and efficient transportation system for the community. Sumadi also expressed the Ministry of Transportation's ongoing commitment to fostering innovations like GoRide Transit, which effectively addresses transport connectivity challenges in urban areas.Furthermore, a research study conducted by PUSTRAL UGM has revealed that Gojek's multimodal trip planner solution, launched in July 2022, not only increased public interest in public transportation but also led to a remarkable 38.3% surge in Commuter line usage among Gojek users compared to their pre-solution travel patterns. Additionally, it played a pivotal role in reducing emissions from private vehicles, amounting to a substantial 5,057 tons throughout 2022.Gojek's GoRide Transit represents a major milestone in the world of on-demand services, reshaping the way commuters experience convenience, affordability, and efficiency in their daily journeys. This achievement underscores Gojek's unwavering commitment to enhancing the lives of its users and propelling Indonesia's transportation landscape toward a greener, more interconnected future.

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GoRide Transit: Revolutionizing Indonesian Travel

Last week, Artemis had the cool gig of helping <a href="https://www.bca.co.id/">BCA</a> spill the beans on a pretty epic showdown among students in Indonesia. Brace yourselves, because the <a href="https://www.bcacompetition.co.id/">BCA Business Case Competition 2023</a>: Be an Enthusiastic Marketer has officially wrapped up, and we've got some awesome highlights for you.So, who brought home the bacon? The champs of the competition were none other than the PAU PETROL crew, a talented bunch hailing from the <a href="https://www.ui.ac.id/">University of Indonesia</a>, <a href="https://www.itb.ac.id/">Bandung Institute of Technology</a>, and <a href="https://unpar.ac.id/">Parahyangan Catholic University</a>. These rockstars snagged the coveted first-place title. Kudos to them! Oh, and let's not forget about the Most Valuable Participants—two superstars from <a href="https://www.unud.ac.id/">Udayana University</a> and the University of Indonesia.Now, here's the juicy part—the winners didn't just get bragging rights. Nope! They pocketed a sweet IDR 50 million and scored themselves internship and career opportunities at BCA. Not too shabby, right?This competition was no small beans, my friends. It kicked off on August 21st and ran through September 1st, attracting more than 2,250 students from all over Indonesia. From that massive pool, 60 students made the cut for the elimination rounds. And guess what? Only the cream of the crop, 30 of 'em, made it to the nail-biting semi finals held at the BCA Learning Institute in Sentul, Bogor.What went down in the semifinals? Well, the students had to strut their stuff in role-play and presentations to battle their way into the top 3. Sounds intense, right? But wait, it gets cooler. The judging panel consisted of big shots from BCA, including <a href="https://www.linkedin.com/in/fely-hadinata-0a5bb318a/?originalSubdomain=id">Fely Hadinata</a>, the Head of BCA Regional Office I, <a href="https://www.linkedin.com/in/norisa-saifuddin-66b6bb91/?originalSubdomain=id">Norisa Saifuddin</a>, SVP Marketing Communication at BCA, and <a href="https://www.linkedin.com/in/irwan-prabawa-834ba3171/?originalSubdomain=id">Irwan Prabawa</a>, SVP Cash Management at BCA. Talk about impressing the bosses!<a href="https://www.bca.co.id/en/tentang-bca/korporasi/Manajemen-BCA/profile?p=%7B3334210E-F572-4AB7-B861-E4A664457E16%7D">Lianawaty Suwono</a>, the Director of BCA, couldn't help but gush about the competition's success, saying, "BCA congratulates all the winners and participants of the BCA Business Case Competition 2023." She added, "We hope that all participants take home not only cash prizes but also a truckload of experience and knowledge they can use in their studies and future careers."During the competition, these budding marketing hotshots got schooled in marketing magic and negotiation tricks, all handy skills for their future adventures in the working world.Rudi Lim, EVP Human Capital at BCA, had some encouraging words too: "Seeing how hyped up Indonesian students were for this competition's debut year, we're hoping BCA will keep this event rolling annually. We also hope it ignites a fire in Indonesian students to pursue their banking dreams."This epic showdown, the BCA Business Case Competition 2023: Be Enthusiastic Marketer!, started off with registrations in mid-July. Then came the online and offline elimination rounds, followed by the grand finale throughout August. BCA's mission? To show mad love for the Sustainable Development Goals (SDGs) by helping these students grab top-notch education. Plus, they're grooming the next-gen banking whizzes. It's a win-win!

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BCA Case Comp 2023: Nurturing Enthusiastic Marketers

Last week, in a bid to raise public awareness and preparedness against the harmful effects of air pollution on health, Artemis Indonesia supported <a href="https://nafas.co.id/">Nafas</a>, a digital air quality monitoring platform, partnered with <a href="https://www.halodoc.com/">Halodoc</a>, a digital healthcare ecosystem, to present its latest report on the consequences of air pollution on public health. This collaboration serves as a crucial step for both parties, given the pressing concern surrounding air quality that has captured substantial public attention.<a href="https://40174140.hs-sites.com/studinafashalodoc">The joint study conducted by Nafas and Halodoc between June and August 2023</a> uncovered a significant finding: a 10 μg/m3 increase in PM2.5 air pollution led to a 34% surge in respiratory disease cases. Alongside various findings related to the relevance of air pollution and respiratory diseases, the report provides education on the impact of PM2.5 pollution and offers recommendations and expert guidance on maintaining health amid air pollution.Air pollution has been a growing concern in recent years, but it gained significant attention in mid-2023 as conditions often deteriorated, raising concerns about its health effects. Complaints related to respiratory issues such as coughing, congestion, and fever became more frequent in areas with poor air quality over the past few months. Currently, air pollution conditions in several regions of Indonesia, especially Jabodetabek, remain uncertain and are characterized by poor air quality.Nafas and Halodoc share the belief that air quality is a collective responsibility, given its significant impact on both short-term and long-term health. In this regard, their collaboration aims to support the community in coping with health risks resulting from ever-changing air conditions.Here are the five key findings from the Nafas and Halodoc study conducted between June and August 2023:<ul><li>A 34% increase in respiratory complaints on Halodoc was observed in June when PM2.5 pollution increased by 10 μg/m3.</li><li>As pollution levels rose, the percentage of respiratory complaints in each district of Jabodetabek increased, reaching up to 41%.</li><li>Higher occurrences of high pollution events (PM2.5 exceeding 55 μg/m³) were associated with a potential increase in respiratory complaints within 12 hours.</li><li>Complaints related to sinusitis and asthma surfaced the fastest (within 3-48 hours), while asthma and bronchitis complaints saw the highest increase in cases (fivefold).</li><li>The highest increase in respiratory disease cases was observed in sensitive age groups, with a 48% increase among those over 55 and a 32% increase among those aged 0-17 years.</li></ul>&nbsp;As a digital healthcare ecosystem, Halodoc is committed to promoting the health of the Indonesian population, especially amid the current air quality conditions. <a href="https://www.linkedin.com/in/dr-irwan-heriyanto-mars-6654464b/?locale=ko_KR">Dr. Irwan Heriyanto, MARS</a>, Chief of Medical Halodoc, emphasized the importance of telemedicine services like Halodoc in the early detection of respiratory symptoms and the shift towards preventive health measures. This aligns with the direction set by the Ministry of Health of Indonesia to encourage greater public awareness of health conditions and prompt consultation with doctors in the face of current air quality conditions.The joint report by Nafas and Halodoc also shares several tips for maintaining health amidst air pollution, including:<ul><li>Regularly monitor air quality using the Nafas app.</li><li>Stay indoors during periods of high pollution.</li><li>Use masks when venturing outdoors if necessary.</li><li>Maintain a balanced vitamin intake and exercise regularly to boost immunity.</li><li>Consult with Halodoc if you experience respiratory symptoms.</li></ul>&nbsp;Nafas emphasizes the need for more local studies to provide relevant findings concerning PM2.5 pollution and its connection to respiratory diseases in Jabodetabek. <a href="https://www.linkedin.com/in/piotrj/?originalSubdomain=sg">Piotr Jakubowski</a>, Co-founder, and chief Growth Officer of Nafas, expressed pride in collaborating with Halodoc to present data on air pollution and its association with respiratory diseases, with the hope that it will enhance public understanding of the health risks posed by air pollution, not only in the long term but also in the short term.<a href="https://www.kemkes.go.id/id/profil-pejabat/anas-maruf">Dr. Anas Ma’ruf, MKM</a>, Director of Environmental Health at the Ministry of Health of Indonesia, appreciated the efforts of Halodoc and Nafas in addressing air pollution as a digital platform. He urged the public to adhere to health protocols, such as wearing medical masks and promptly seeking medical attention for respiratory issues. He also encouraged the use of teleconsultation services to detect health effects caused by air pollution. Together, he emphasized the need for collective action to protect both individuals and the environment from pollution, starting from small-scale initiatives such as reducing fossil fuel vehicle use and avoiding activities like open burning.It's important to note that this report is based on a limited study, combining data from Nafas on sensor locations in 73 districts in Jabodetabek and information collected by Halodoc between June and August 2023. The information provided in this study is for educational and informational purposes only. For more information on the findings of the Nafas and Halodoc report on air pollution conditions, the public can download the report at <a href="https://report.nafas.co.id/study/2023/Nafas-Halodoc_UdaraBurukJabodetabekBerpotensiTingkatkanKasusPenyakitPernapasanHingga34Persen.pdf">bit.ly/StudiNafasHalodoc</a>.

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Halodoc and Nafas Fight Against Pollution

The buzz around <a href="https://www.vivo.com/id/about-vivo">vivo</a>'s latest flagship phone, <a href="https://www.vivo.com/id/products/param/v29">the V29</a>, continues to captivate the Indonesian market. Just a few weeks after its official launch, Artemis Indonesia was assigned to help vivo Indonesia hosting the "vivo V29 x <a href="https://www.instagram.com/wilsenwillimofficial/">Wilsen Willim</a> Exclusive Batik Collaboration" event on Friday, September 22nd. This event, titled "Lembayung Fajar" showcased not only the innovative features of the vivo V29 but also the exquisite beauty of Indonesian batik designed by Wilsen Willim.As part of the ongoing campaign to introduce the vivo V29 in Indonesia, vivo Indonesia organized a unique media experience event that targeted lifestyle media outlets. The event took place at the <a href="https://www.instagram.com/haluuworld/">Haluu World</a> aesthetic experimental space and offered attendees the opportunity to explore the smartphone's cutting-edge Aura Light with Smart Lighting Control feature.Approximately nine renowned lifestyle media representatives from Indonesia graced the occasion, creating an atmosphere of excitement and anticipation. Journalists were eager to get their hands on the vivo V29 and were further enticed by the presence of models showcasing the "Lembayung Fajar" batik collection, a stunning collaboration with renowned designer Wilsen Willim.Wilsen Willim, despite his young age, has already made a significant mark in the fashion world. He was the recipient of the Harper's Bazaar Asia NewGen Fashion Award in 2016 and has showcased his creations at prestigious events such as the Fashion Revolution Fashion Open Studio in 2018, Jagantara by Warisan Budaya Indonesia (WBI) in 2022, and Fashion Nation by Senayan City. He has been an active participant in Jakarta Fashion Week since 2018.With a background in art education, Wilsen frequently collaborates with artists from around the world, including senior artists like Eddie Hara and Douglas Diaz, as well as contemporary Indonesian artist Manda Selena (Pinky Girl). In recent years, Wilsen has developed a deep appreciation for traditional Indonesian textiles, particularly batik and woven fabrics. His contemporary designs have led to collaborations with organizations like Cita Tenun Indonesia and Warisan Budaya Indonesia (WBI) to promote and preserve Indonesian cultural heritage.Wilsen's minimalist designs, characterized by unique patterns and cuts, can be found at Central Department Store (Grand Indonesia) and the Wilsen Willim boutique located at Jl. Sinabung No. 10, South Jakarta, Indonesia.The "vivo V29 x Wilsen Willim Exclusive Batik Collaboration" event not only highlighted the technological advancements of the vivo V29 but also celebrated Indonesia's rich cultural heritage through the lens of contemporary fashion. As the vivo V29 continues to make waves in the Indonesian smartphone market, this collaboration with Wilsen Willim has added a touch of artistry and culture to the mix, making it an event to remember.

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Revolutionizing Tech: vivo V29 x Wilsen Willim

Amid the proliferation of IT bootcamps organized by various companies in Indonesia, a specialized bootcamp for the banking industry remains a rarity, if not unique. However, <a href="https://www.bca.co.id/">PT Bank Central Asia Tbk (BCA)</a> has taken a significant step forward by hosting the <a href="https://www.binaracademy.com/binarx/synrgyacademy">SYNRGY Academy batch 6</a> program—an initiative that has garnered high praise in the banking world. As communication consultants for BCA, we are incredibly proud to support this valuable endeavor.The collaboration between BCA and <a href="https://www.binaracademy.com/">BINAR</a>, an EdTech platform focused on information technology education, has given birth to a Corporate Social Responsibility (CSR) program aimed at developing and fostering more digital talent in Indonesia. This program offers a diverse range of IT bootcamps tailored to participants' interests and aptitudes.SYNRGY Academy batch 6 received an overwhelming response, with over 4,700 applicants. After a rigorous selection process, 231 participants were chosen to enroll in various offered classes. These classes encompass Full Stack Web (Javascript), UI/UX Design &amp; Product Management, Back End Engineering (Java), Android Engineering (Kotlin), and Quality Assurance.In addition to receiving high-quality technical training, participants will be confronted with real-world societal issues. They will be challenged to find solutions by implementing the project-based learning concept in their educational journey, allowing them to immediately apply the knowledge they gain in practical scenarios.<a href="https://www.linkedin.com/in/hera-f-haryn-aab321b9/?originalSubdomain=id">Hera F. Haryn</a>, EVP Corporate Communication &amp; Social Responsibility at BCA, expressed, "We greatly appreciate the enthusiasm shown by participants for the SYNRGY Academy program, which reflects the high hopes for talented young individuals in the digital field in Indonesia. We hope each participant can absorb as much knowledge as possible from this program and contribute to increasing the number of competent tech professionals in Indonesia."Meanwhile, CEO of BINAR, <a href="https://www.linkedin.com/in/alamanda-shantika-santoso/?originalSubdomain=id">Alamanda Shantika</a>, added, "BCA and BINAR are committed to equipping digital talents with skills that meet industry demands. SYNRGY Academy will prepare high school graduates and college students to compete in the job market."Throughout their participation in the SYNRGY Academy program, attendees will gain valuable benefits for their career development. These include direct learning with expert facilitators and mentors in the digital product development field, skill enhancement tailored to industry requirements, experiential learning, integrated curricula, intensive 6-month classes, and opportunities to enhance non-technical skills through free workshop sessions. Participants also have the chance to work within the BCA Group and receive job assistance as BINAR bootcamp alumni through Job Connect.With initiatives like SYNRGY Academy, the prospect of seeing a more talented and competent youth generation in the field of technology in Indonesia is coming closer to fruition. We hope that initiatives like this continue to evolve and have a significant positive impact on the IT and technology industry in our homeland.

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